Episode 5: Doug Ryder, Team Principal Team Qhubeka Assos

The Athlete Sitdown

You are in for a treat with this bonus episode where Sport Endorse Co-founder Declan Bourke speaks with Doug Ryder, Team Principal of Team Qhubeka Assos, a UCI World Tour Team, on a rights holder's perspective into the world of sport sponsorship, and how his team's purpose is changing lives in Africa.

Social Links :

@dougryd

@Team Qhubeka Assos

@DeclanBourkeIRE

@SportEndorse

Show notes :

1:35 - Born in Capetown, South Africa

1:50 - British team tour to SA got him interested in cycling

3:00 - Captained SA cycling team at 96' Olympics

4:10 - Why he set up a professional cycling team

5:20 - Link with Qhubeka charity

7:50 - What sets cycling apart from other sports

10.20 - Growth of cycling in the African continent

12 :15 - Values and purpose of Team Qhubeka Assos

14:25 - Influence of purpose on the drivers and team

16:25 - Pathway for riders from the continental team to step up into 1st division world tour team

19:00 - Diversity and size of the team

20:30 - Individual meal customization for the riders

24:08 - Makeup of the team’s fanbase

25:20 - Not having a win at all cost culture

26:00 - Opportunity for sponsors/ partners to engage with team

27:30 - Impact days for sponsors and for companies

28:30 - Example of sponsor activation of high standard

30: 30 - Team where drivers from different nationalities are connected by English

32:00 - Cost to keep a cycling team running

33:00 - Budget to win a Grand Tour

36: 00 - What is being done for Cycling in Africa

37:00 - Things we focused on for our partners during pandemic in 2020

39:00 - Trends in sponsorship, what sponsors look for?

42: 00 Rapid fire round -

• Team Joker


• Team DJ


• Best linguist


• Person with biggest appetite


• Sporting hero


• If not cycling, favourite sport


• Best thing that has happened to you so far this week