Under The Influence

Daily Creative with Todd Henry

In today's episode of Daily Creative, our guest, Ted Raad, co-founder of Trend Companies, shares his unique journey into the world of social media influence. Originally a bystander in his wife's budding influencer career, Ted was thrust into the business when they realized the power of staying authentic. Together, they built a company centered on maintaining integrity and growing trust with their audience.

We discuss the difference between true influence and mere attention-seeking, emphasizing that genuine influence stems from providing authentic value and advice. Ted also shares insights on how creative professionals can foster influence by being authentic to themselves and their audience.

Key Learnings:

1. Influence can be about calling the best out of others, not just strategy or big plans.

2. Authenticity is crucial in maintaining and growing trust with your audience.

3. True influence is about guiding others towards what they already want but don't know how to find.

4. Being persistent and embracing potential ridicule can lead to long-term success.

5. Leadership that leaves a lasting impact focuses on developing and empowering people, creating echoes rather than monuments.

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