))
Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!| Naomi Soman
Manage episode 422159161 series 3494048
İçerik Omprakash Karuppanan tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Omprakash Karuppanan veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!
In this episode of the The ABM Blitz series, Naomi Soman from Storylogick Consulting and Omprakash Karuppanan discuss:
A well-ideated narrative and UVP backed by research help you:
✔️Connect Emotionally
✔️Stay Engaging and Memorable
✔️Show Differentiation:
✔️Address Customer Pain Points:
✔️Build Trust
✔️Simplify Complex Solutions
✔️Align Stakeholders
✔️Influence Long Sales Cycles
🚀 Importance of Unique Value Proposition in ABM
💬Tailored Messaging in B2B Tech: Importance of tailored messages for different decision-makers and funnel stages.
📊Data-Driven Copywriting: Significance of verifying messaging through customer interviews and testing.
💡Storytelling Structure: Crafting messaging like a story with key elements to engage users effectively.
📝Measuring Message Success: Using qualitative and quantitative metrics to gauge message effectiveness.
📢Brand Consistency: Aligning brand consistency with messaging across various marketing channels.
and more.,
Join our exclusive weekly ABM Blitz series with more insightful conversations, exciting challenges, success stories, and interviews.
Join here:https://lu.ma/lplj5zds
Every Tuesday: 11.30 A.M E.S.T
10 bölüm
Paylaş
