Episode 24: Become Your Own PR Machine with Trevor Young

The 7% Club

In this episode, Jenny Stilwell interviews Trevor Young, a seasoned PR and communication strategist, offering valuable insights into business growth and marketing strategies. Trevor shares his journey and emphasizes strategic planning and experimentation in business. He discusses the evolving landscape of PR, stressing the importance of deepening connections with stakeholders beyond media relations. Trevor outlines the components of effective PR, including owned, earned, social, and paid media, advocating for consistency across channels

What You’ll Learn:

• Importance of strategic planning in business growth
• Definition and role of public relations (PR)
• Components of effective PR (owned media, earned media, social media, paid media)
• Challenges in marketing implementation
• Leveraging different content formats and social media platforms

About Trevor:

Trevor Young is a battle-hardened PR and communications strategist and coach with 30 years 'in the trenches' experience working with big-name brands, tech startups, and non-profit organizations. He specializes in helping ambitious business owners become clear and confident in how they leverage the power of content and digital communications to build their brand and grow revenue.

Trevor is an established blogger, having started his PR Warrior blog in 2007. He is the author of two books - microDOMINATION (published by Wiley) and Content Marketing for PR - and produces two podcasts: Become Your Own PR Machine and Reputation Revolution.

As well as his consulting work with clients, Trevor is an experienced entrepreneur himself, having co-founded three marketing services businesses, selling two and merging another with the world's biggest PR firm.

LINKS:

Subscribe to the BECOME YOUR OWN PR MACHINE newsletter - https://www.subscribepage.com/prmachine

Check out Trevor's website - https://trevoryoung.me/

Connect on LinkedIn - https://www.linkedin.com/in/trevoryoung/