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The Genius Who Sold America on Ugly Sandals
Manage episode 395979717 series 3338955
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Margot Fraser played a pivotal role in making Birkenstock sandals popular. What's even more incredible, is that she knew absolutely nothing about shoes.
supporting links
1. Birkenstock goes toe-to-toe against counterfeiters [CBS Sunday Morning News]
2. The Man Behind the Luxury Sandals [Spiegel]
3. Birkenstock [Facebook]
4. Konrad Birkenstock [Inventor]
5. Steve Jobs' worn-out Birkenstocks sell for $218,000 at auction [NPR]
6. Steve Jobs and his Birkenstock sandals [Julien's Auctions]
7. Birkenstock Buyer's Guide [Birkenstock Information]
8. Birkenstock [Company Home Page]
9. Birkenstock lovers send their worn-down shoes to this Kansas cobblery [NPR]
10. Margot Fraser, of Birkenstock USA discusses her book, "Dealing with the Tough Stuff" [Youtube]
11. Over 45 Years of Comfortable Tradition [ShoeSurfing]
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