Episode 3 - Affinity Modelling: The Missing Piece To Personalisation TESTWORLD: An AI's Take On AB Testing And CRO podcast

TESTWORLD: An AI's Take on AB Testing and CRO « »

Episode 3 - Affinity Modelling: The missing piece to Personalisation

1 yıl önce 7:16

Paylaş

İçerik Webtrends Optimize tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Webtrends Optimize veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Website Personalisation has become more advanced than ever, and users expect businesses to provide a tailored experience. Affinity methods recognise the need to understand consumers and create experiences that reflect this. In this episode, we explore the effect this will have on your visitors, building brand loyalty and Conversion Rates.
This podcast episode is 100% AI generated based on this original Webtrends Optimize blog post.

5 bölüm

1
Episode 5 - Back to Basics: Research Methods & Experimentation 16:27

18 weeks önce16:27

16:27

In this episode, we explore some of the basics of CRO and how choosing the right research method is important to for a successful experimentation programme. We examine a recent blog from our Global Sales Manager, Chris Hood, that outlines the different options when researching, how each of these can be useful, and how even some research is better than none. This podcast episode is 100% AI generated based on this original Webtrends Optimize blog post…

1
Episode 4 - Troubleshooting Sample Ratio Mismatch 16:13

22 weeks önce16:13

16:13

In this episode, we re-purpose content from Webtrends Optimize's Help Centre that offers guidance on troubleshooting a common problem known as Sample Ratio Mismatch (SRM), where one variant in an AB test receives significantly less traffic than others. We outline several possible causes for SRM, including incorrect test location, flawed segmentation logic, JavaScript code errors, analysing data by session instead of user, redirects, and code errors within the test itself. As well as providing detailed steps to diagnose and address these issues, emphasising the importance of careful pre-launch testing and thorough debugging. This podcast episode is 100% AI generated based on this original Webtrends Optimize help article…

1
Episode 3 - Affinity Modelling: The missing piece to Personalisation 7:16

24 weeks önce7:16

7:16

Website Personalisation has become more advanced than ever, and users expect businesses to provide a tailored experience. Affinity methods recognise the need to understand consumers and create experiences that reflect this. In this episode, we explore the effect this will have on your visitors, building brand loyalty and Conversion Rates. This podcast episode is 100% AI generated based on this original Webtrends Optimize blog post .…

1
Episode 1 - An Introduction to TESTWORLD 1:03

25 weeks önce1:03

1:03

Welcome to Testworld: An AI's Take on AB Testing and CRO . This podcast showcases just how clever AI can be, transforming existing content to bring new conversations into the fold. We will be exploring a variety of topics over the course of this series, feeding in our own blogs, articles, webinars and other content, and turning them into short, easily digestible podcasts to be listened to at any time. Stay tuned for more episodes!…

1
Episode 2 - Looking at GA4 Data Discrepancies 10:14

25 weeks önce10:14

10:14

GA4 is still a hot topic in the Digital Marketing world, despite it being 4 years since it first launched. At Webtrends Optimize we continue to support our clients as they try to understand why the numbers do not always match their expectations, but there is still a lot to unpick. In this episode we explore some of the reasons why your GA4 data might not match what you see in Webtrends Optimize (or in other platforms you use), and how you can dig into the data to identify or resolve the discrepancies. This podcast episode is 100% AI generated based on this original Webtrends Optimize article .…

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TESTWORLD: An AI's Take on AB Testing and CRO « »
Episode 3 - Affinity Modelling: The missing piece to Personalisation