Episode 391 - What's in a brand? NetApp's New Identity

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Species Unite

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Andrew Stein: Living with Lions 46:39

6 gün önce46:39

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46:39

“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…

1 yıl önce 50:18

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Brands define how people think about companies, so it's not only important to get it right, but to stay current and not be afraid to switch it up when necessary. NetApp recently pivoted their brand to position Intelligent Data Infrastructure and we invited NetApp's VP of Marketing, Emily Miller, as well as two NetApp celebrities - Phoebe Goh and Matt Watts!

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