E12: How A Post-business Blog Received 20,000 Shares And How To Harness Open Source For Content Marketing Needs

İçerik Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

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E12: How a post-business blog received 20,000 shares and how to harness open source for content marketing needs – with Amit Ashbel

5y ago 29:39

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MP3•Bölüm sayfası

(Episode Language: Hebrew) Hello friends, This time we have the honor of hosting Amit Ashbel, Cognigo's VP of Marketing (recently acquired by NetApp) and the former Director of Product Marketing at Checkmarx, one of the largest cyber companies in Israel. In this episode we focus on the topic of content strategy and how to produce content that overcomes the noise and gives a significant impact to the company. We talk about the cyber lab that was set up in Checkmarx for marketing purposes and the tremendous effect it had. How can you harness open source products that compete with your product in order to promote yourself? And how to leverage the Github open source community for content distribution and marketing. We also ask each guest about their “unforgettable move” and their “glorious failure”. Cheers, Carmel and Asaph

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#טכנולוגיה #עסקים #חינוך #Carmel Yoeli & Asaph Schulman #Asaph Schulman #Carmel Yoeli