E140: 5 Marketing Mistakes to Avoid and What to Do Instead

Teach Music Online

In today’s episode, we’re diving into one of the most important aspects of growing your music studio—marketing! Whether you teach online or in person, marketing is crucial to attracting the right students and building a thriving music school. In this episode, we'll uncover the 5 common marketing mistakes that music teachers often make and share actionable strategies to avoid them.

I also highlight a powerful testimonial from a member of the Teach Music Online community who transformed her business after joining. Plus, exciting news—the Teach Music Online membership waitlist is now open for 2025! Don’t miss your chance to level up your marketing skills and take your music studio to the next level.

Resources for your music teacher business mentioned in this episode:

Teach Music Online Waitlist

Instagram Growth for music teachers and studio owners

Other resources:

Free Facebook Community

Time management workshop

Online teaching starter kit

The essential music teacher marketing checklist

Key Timestamps:

[00:00] – Marketing Strategies For Music Teachers

Brooke talks about her early days as a music teacher and what led her to start her own studio in 2016. She shares how her initial goal of managing 30 students quickly grew beyond her expectations.

[02:31] – Marketing Is On-Going

Facing a massive waitlist and an overwhelming workload, Brooke discusses her pivotal decision to bring on her first instructor and how that set the stage for future growth.

[04:55] – Common Marketing Mistakes & Solutions

Brooke opens up about the struggles she faced while growing her team, from finding the right teachers to creating a cohesive culture within her studio.

[12:37] – Charging Higher Lesson Rates

Brooke highlights how the Teach Music Online membership provided her with the technical know-how and community support needed to transition her studio online. She emphasizes the role of Carly’s webinars in helping her keep students engaged and maintain her studio’s momentum during a challenging time.

[17:19] – Your Thriving Studio Long Term

Brooke reflects on how she manages the administrative side of running a large studio while still staying connected to her passion for teaching and supporting her students and teachers.