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No Secret Sauce: The Real Recipe Behind Marketing Evolution With Rafael Moiseev
Manage episode 449797613 series 3562223
İçerik Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor sits down with Rafael Moiseev, the VP of global marketing at Customertimes. They explore the shift from traditional siloed marketing to agile, integrated teams, the crucial role of orchestration in meeting modern marketing demands, and the impact of marketing intelligence on driving qualified leads. Rafael shares his insights on the importance of having a competent intelligence team, the limitations of external sales intelligence platforms, and the significance of fostering a culture that embraces change and collaboration. Tune in for a deep dive into the evolving landscape of IT marketing and get valuable tips for driving sales and engagement.
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