19: Has Europe a water problem? Interview with Hydraloop Co-Founder and CMO, Sabine Stuiver

SustainNOW Podcast - Learn from entrepreneurs & scientists about climate solutions

In today's episode, I am speaking with Sabine Stuiver, co-founder and CMO of Hydraloop. Their mission is to empower people and organizations to save water and energy whilst retaining the comfort of living. Their product is a circular water system for family and multi-family homes. So you can use the shower water to flush your toilet or to water your garden and save up to 45% of freshwater.

Sabine is a water conservation expert and member of the Policy Advisory Committee at Water Europe in Brussels and was awarded the European Union's EU-TOP50 Award for a ‘Female Entrepreneur with a Sustainable Innovation’ in 2020.

This episode is packed with facts and aha moments about water scarcity and our water usage in general. You will learn about why Europe is already facing a water crisis, why water will get more expensive, and why we currently do not recycle drinking water efficiently.

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1. 19: Has Europe a water problem? Interview with Hydraloop Co-Founder and CMO, Sabine Stuiver (00:00:00)

2. Can you please introduce yourself and explain your journey, which led you to found hydralopp (00:01:52)

3. What have been your bigger motivators to start that [Hydraloop] (00:04:10)

4. Do we have a water issue in Netherlands/Europe (00:07:03)

5. What needs to be changed from a more holistic perspective, on policies/awareness etc., so that people are becoming more aware of these issues? (00:11:22)

6. The question is, is it [discussions on water] going to come up in the next COP as part of the discussion in thinking about climate change? (00:18:39)

7. What kind of solutions are they. If you're thinking about the top 3 suggestions for governments, what would they be? (00:22:57)

8. It would be great if you can explain what kind of products you offer? (00:28:09)

9. Did I understand your consumer market correct? (00:35:24)

10. If I understood it correctly, so your target group is not so much re-fitting, but rather new constructions/new buildings? (00:40:35)

11. What are your two/three pillars of scale you want to focus on to make it a global product? (00:41:55)

12. Are there already competitors? What is your USP to others on the market? (00:44:33)

13. What is your maintenance timeline? (00:46:25)

14. Let's say I am a homeowner and would like to install that, what is my payback period, if I am saving so much water? (00:48:22)

15. What has been your personal biggest learning in this journey? (00:51:39)

16. How can people contact you if they would like to know more about the product/company? (00:53:28)