Sustainable Supply Chains: Sourcing Vegan and Cruelty Free Beauty Products with Lynn Power, CEO and Co-Founder of MASAMI Haircare

Supply Chain Therapy

Transparency. It’s a characteristic critical to a healthy relationship and something supply chains need to have as well.
Clean, ethical, you name it. Brands often use those words to market their products, but fail to demonstrate a transparent supply chain from top to bottom.
Our guest not only works hard to provide a vegan and cruelty free product to her customers, but she is able to do so on a bootstrapped budget.
As CEO and co-Founder of MASAMI Haircare, Lynn Power discusses her jump from the ad world to entrepreneurship, the struggles behind sourcing packaging, and how she ensures vegan and cruelty free materials.
Guest Quote

“We want to be as transparent as possible. So we want to understand exactly where and how things are sourced. You need to be able to trace all that stuff in order to submit that paperwork and then maintain it. And that's a whole process.” - Lynn Power

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Time Stamps

*(1:26) Meet Lynn

*(6:42) Formulating from Japan

*(8:50) How ethically sourced product can be advantageous

*(11:46) The vegan and cruelty free certification process

*(14:44) Segment 2: Challenges

*(18:30) Sourcing overseas vs US

*(21:22) Segment 3: The Venting Couch

*(23:22) Segment 4: Back to the Future

*(27:38) Segment 5: Quick Hitters

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Sponsor:

This podcast is powered by the team at Stord. Turn your supply chain into a competitive advantage. Go to Stord.com to learn more.

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Links

• Connect with Lynn Power on LinkedIn
• Connect with Alex Kent on LinkedIn
• Check out the Stord Website
• Check out the MASAMI’s Website