))
Beyond the Hype: A Data-Driven Look at Subscription Fatigue w/ Matthew Barnes
Manage episode 408363572 series 3564294
İçerik Ben Fisher tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Ben Fisher veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Meet Matthew Barnes.
He's a mechanical engineer who knows DTC subscriptions inside-out. Brands like Jot, Earth Breeze, and Fat Snax hire him to scale & optimize their business.
His key insight? Focus on lifetime revenue, not just new subscribers.
Why? Think of a bathtub. New customers are water flowing in. Churn is the drain. To fill the tub, you need more flow in vs out.
Eventually, churn caps growth. So get new customers while minimizing churn.
In this episode, Matthew reveals marketing strategies that thrive. And why others flop.
Join host Ben Fisher to explore customer behavior, optimizing revenue, and subscription fatigue risks.
Matthew's insights will shake up your thinking. And show how to spark growth.
37 bölüm
Paylaş
