Assia and Soumaya Bayoud: The Bayoud Twins on Authenticity, Fashion, and Defining Success

Style Interpreted

The Bayoud Twins, Assia and Soumaya Bayoud, are not just content creators; they are storytellers with a message that resonates deeply with their audience. From their beginnings in Morocco to becoming content creators in Chicago, their story is one of perseverance, authenticity, and a strong connection to their cultural roots. In their conversation on the Style Interpreted podcast, the twins shared valuable lessons that anyone striving for success can apply to their own lives.

Assia and Soumaya arrived in the United States as teenagers, filled with dreams of the so-called "American Dream." But what they quickly realized is that this dream isn't handed out on a silver platter. "You have to struggle so that way you can appreciate and enjoy the rewards later on," Assia said, a sentiment that both sisters echoed throughout the conversation. This mindset is what has driven them to push through challenges and setbacks, understanding that failure is not the end but a crucial part of the process.

One of the most striking moments in their discussion was when Soumaya talked about how their initial struggles in America shaped their identity. Coming from Morocco, the twins initially felt the pressure to fit in with their new environment, often going out of their comfort zone to adapt. However, over time, they realized that staying true to their roots and embracing their culture was far more powerful than trying to conform. "Being ourselves and embracing our culture showed our qualities and personalities more," Soumaya reflected.

Their journey into content creation started somewhat unintentionally. What began as a way to showcase their unique fashion sense and cultural identity on Instagram soon turned into a platform where they could connect with a broader audience. "We didn't start as influencers," Assia noted. "We were just sharing what we loved, and people connected with that." This organic growth is a testament to the power of authenticity in building a personal brand.

The twins also shared how their experiences with rejection in the modeling industry fueled their determination to succeed in content creation. "Every time I get a 'no,' I get more excited," Assia shared, explaining how each rejection motivated her to work even harder. This perspective is crucial for anyone facing setbacks in their own life. As Soumaya wisely pointed out, "Accepting that failure is part of the process is what separates successful people from those who just give up from the first try."

Fashion, for the Bayoud Twins, is more than just clothing—it's a language, a form of self-expression that transcends words. When they first arrived in the U.S. with limited English skills, fashion became their way of communicating who they were. "Fashion was the bridge to introduce ourselves to people," Soumaya explained. By infusing traditional Moroccan elements into their modern style, they not only maintained a connection to their roots but also created a unique brand that stands out in the crowded world of social media.

Their approach to fashion is also refreshingly unique in a world where trends dominate. The twins are deliberate in not following trends unless they align with their personalities. "When you have a style, you don’t have to speak—that speaks for you," Assia said, highlighting the importance of staying true to oneself rather than following the crowd.

As they look to the future, the Bayoud Twins remain committed to their education, their cultural heritage, and their growing platform. They are currently studying interior architecture, a field that allows them to blend their creative talents with their passion for design. In addition, they are sharing their journey on YouTube, offering a behind-the-scenes look at their lives and the realities of living in the U.S. as immigrants.

The advice they offer is simple yet profound: choose happiness and make meaningful connections. "Happiness is a decision," Soumaya emphasized, reminding us that joy doesn't come from external circumstances but from within. Assia added, "Make sure to be kind to people and learn something from every person you meet."

The Bayoud Twins' story is a powerful reminder that success is not just about achieving your goals but about staying true to yourself, embracing your roots, and learning from every experience along the way. Their journey is still unfolding, and with their talent, determination, and authenticity, there's no doubt that they will continue to inspire many others.