Using AI to Redefine Your Branding Strategy with Jennifer Clemente of D-Wave Quantum

StrategyCast

In this episode, we reveal the key to creating a supportive and innovative culture for successful AI adoption. You'll learn how to select the best tools and establish a council for effective oversight. We’ll also provide valuable insights into leveraging AI for customer analysis, content creation, and strategic projects. Discover how ethical AI practices can strengthen your brand's authenticity, and get practical tips on using AI to maximize your marketing budget while delivering exceptional value.
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==Let's Break It Down==

• 04:26 Adapting to AI in marketing is essential.
• 08:41 Build rapport, show AI edits, respect expertise.
• 09:39 Implemented AI chat tools; testing transparency, effectiveness, usage.
• 14:44 Interviewed Jasper; gathered feedback through custom chat.
• 17:55 Use published papers to understand emerging tech.
• 20:26 AI starts, experts refine, diverse core team evaluates.
• 25:34 Encourage, educate, and support workforce for AI success.
• 26:53 Monitoring AI and DEI in customer projects.
• 30:59 Embrace AI authentically to enhance your brand.

==Where You Can Find Us==

1. Website: https://strategycast.com/
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