Strategy Games: Linking Business Goals with Customer Value with Andrew Dod

StrategyCast

İçerik Lori Jones from Avocet Communications tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Lori Jones from Avocet Communications veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

2M ago 46:39

MP3•Bölüm sayfası

Transform your business from within! This episode reveals the secrets to breaking down complex strategies into actionable steps, all while linking them to key performance indicators. Learn how a customer-focused approach led to success stories like Hilton Hotels and Mecklenburg County. We'll also share vital tips to foster collaboration between sales and marketing, ensuring your strategy becomes a daily practice ingrained in your company's DNA.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

03:52 Strategy must be embraced by all employees.
07:24 Mecklenburg County restructured decision-making process successfully.
10:01 Market feedback, adapt, and strategize for success.
14:04 Fearless honesty key for successful market operations.
16:27 Align people, processes, and technology for success.
20:17 Honing strategy execution for better financial results.
23:47 Focusing on brand values is crucial.
26:17 Marketing team analyzes funnel, creates change agenda.
30:47 Building strategy: connecting, achieving, impacting, enabling layer.
32:14 Board and management top-down, employees bottom-up involvement.
37:36 Analyze board performance, monitor organization with ESM Software.

==Where You Can Find Us==

Website: https://strategycast.com/
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#Business #Marketing #Agency #Growth #Lori Jones from Avocet Communications #Experts