How to Scale Your Business in 2024 with Caitlin Allen of Simbe Robotics

StrategyCast

Uncover the secret sauce to scaling your brand! Learn about repurposing content, nailing brand messaging, and the power of emotional storytelling. Plus, dive into the predictable pipeline process for strategic brand growth.
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==Let's Break It Down==

• 05:45 The predictable pipeline process (5 components).
• 07:13 Brands fail without vital research for success.
• 11:08 CEO and team input critical for branding quality.
• 16:06 Outsourced CMO fails to focus on outcome.
• 18:55 Messaging pillars are key for company's value prop.
• 20:22 Research tool evaluates point of parity/differentiation.
• 24:43 Brand strategy based on first principles, emotion sells.
• 26:56 Thought leadership examples and failure points in brand strategy.
• 32:00 Building brand strategy with limited resources and demand.
• 34:58 Key to demand gen success.
• 37:37 Deployed tsunami, refining market strategy for impact.
• 41:03 Happy Returns offers easy retail return solutions.
• 44:23 Importance of aligning marketing with revenue trifecta.

==Where You Can Find Us==

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