Agencies, Evolved - with Ian McIntosh and Sinead Hall

Strategy Sessions

Evolved is the leading UK performance marketing agency in Newcastle Upon Tyne. I am joined by co-founder, Ian McIntosh and Head of People, Sinead Hall. This episode is all about people, marketing, growing businesses and our exciting new partnership.

In this episode we discuss:

1. The amazing story of how Evolved went from 2 people to 60 in just 8 years
2. Why you need to trust your team and encourage them to take risks
3. Importance of allowing people to learn from their mistakes
4. Sinead starting her position as Head of People at the start of Covid
5. Developing an elite high performance culture
6. Why Evolved implemented the 4 day working week and the results from this
7. Hustle culture and burnout
8. Eximo x Evolved exciting partnership
9. Evolved awards for marketing and culture
10. Learning from mistakes we made in our careers

Ian McIntosh

Ian has worked in search marketing for 15 years and is the co-founder of Evolved & Upshift. Evolved are now a leading UK performance marketing agency, employing 60 people with headquarters in Newcastle Upon Tyne.

Find Ian on LinkedIn

Find Evolved on Twitter

Sinead Hall

Sinead Hall, Head of People at Evolved Search (circa 3 years). Leading on all things people and culture to deliver “the” employer of choice environment within the UK. My role focuses on everything from making sure people take holidays all the way through to coaching and supporting them into their C-suite seat. Evolveds values and culture are the most important aspect when it comes to delivering on our strategy. Without fantastic people in the right roles we wouldn’t achieve the results for our clients that we do. I genuinely believe that if you do right by your people they will do right by your business and that’s why I make sure we put our people first.

Find Sinead on LinkedIn

Book Recommendations

The Five Dysfunctions of a Team: A Leadership Fable by Patrick M. Lencioni

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

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Andi Jarvis, Eximo Marketing.