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Common Mistakes Entrepreneurs Make When Creating Content
Manage episode 301265685 series 2906631
“Content is anything you put out into the world from your business.”
—Tracy Smith
Writing is an art. When you don’t have time to work on the written content in your business, it’s time to hire a copywriter — so you can focus on what you do best!
Copywriters curate the content your business needs to tell your story — across email lists, brand strategy, social media and more — to strategically reach and build lasting relationships with your dream clients.
Joining me on this episode of Strategize Your Business Online is copywriter and founder of Kitchen Table CEOs, Tracy Smith.
Fusing her talents with her passion for supporting entrepreneurs, Kitchen Table CEOs is a community of content writers working their side hustle or small business around other commitments from home — around the kitchen table!
If hiring help isn’t possible at this stage in your journey, Tracy shares her top tips and mistakes to avoid, to help craft your content like a pro and tell your story (strategically)!
(Make sure you listen until the end of the podcast for 50% off her signature course, Content Unleashed!)
Ready to tell your story? Press play!
In this episode, you’ll discover:
- The importance of reach, conversion, and reusability in creating your content
- Curating content is key — if you’re not showing up for your ideal clients by curating your content for them, they won’t show up for you!
- Why you should have conversations with your ideals clients as much as possible — and why all of your content should read like a conversation between you and your dream client
Don’t forget — subscribe to the podcast to make sure you never miss an episode!
Highlights:
01:07 Welcome, Tracy!
02:35 Journey into words
04:49 Social media strategy
08:42 3 content & marketing mistakes
14:23 Dream client mindset
19:44 Conversational copywriting
21:52 7 essential pieces of content checklist
25:31 40+ topic ideas
26:42 Kitchen Table CEOs on social media
29:18 Know & listen to ideal clients
30:24 Working with Tracy
37:22 Engage with Tracy
38:23 Lessons From the Trenches
Links:
Work with me: http://www.deeboswellbuck.com
Kitchen Table CEOs: www.kitchentableceos.com
Content Unleashed (use code Dee50 for 50% off): www.kitchentableceos.com/course
Kitchen Table CEOs on Instagram: www.instagram.com/kitchentableceos
Kitchen Table CEOs on Facebook: www.facebook.com/kitchentableceos
Connect with Tracy on LinkedIn: https://www.linkedin.com/in/tracy-smith-0b356512
7 essential pieces of content: https://view.flodesk.com/pages/60ff10bbcabce0865008519c
40+ topic ideas for your next blog, email, or post: https://view.flodesk.com/pages/60ff10bbcabce0865008519c
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
58 bölüm
Manage episode 301265685 series 2906631
“Content is anything you put out into the world from your business.”
—Tracy Smith
Writing is an art. When you don’t have time to work on the written content in your business, it’s time to hire a copywriter — so you can focus on what you do best!
Copywriters curate the content your business needs to tell your story — across email lists, brand strategy, social media and more — to strategically reach and build lasting relationships with your dream clients.
Joining me on this episode of Strategize Your Business Online is copywriter and founder of Kitchen Table CEOs, Tracy Smith.
Fusing her talents with her passion for supporting entrepreneurs, Kitchen Table CEOs is a community of content writers working their side hustle or small business around other commitments from home — around the kitchen table!
If hiring help isn’t possible at this stage in your journey, Tracy shares her top tips and mistakes to avoid, to help craft your content like a pro and tell your story (strategically)!
(Make sure you listen until the end of the podcast for 50% off her signature course, Content Unleashed!)
Ready to tell your story? Press play!
In this episode, you’ll discover:
- The importance of reach, conversion, and reusability in creating your content
- Curating content is key — if you’re not showing up for your ideal clients by curating your content for them, they won’t show up for you!
- Why you should have conversations with your ideals clients as much as possible — and why all of your content should read like a conversation between you and your dream client
Don’t forget — subscribe to the podcast to make sure you never miss an episode!
Highlights:
01:07 Welcome, Tracy!
02:35 Journey into words
04:49 Social media strategy
08:42 3 content & marketing mistakes
14:23 Dream client mindset
19:44 Conversational copywriting
21:52 7 essential pieces of content checklist
25:31 40+ topic ideas
26:42 Kitchen Table CEOs on social media
29:18 Know & listen to ideal clients
30:24 Working with Tracy
37:22 Engage with Tracy
38:23 Lessons From the Trenches
Links:
Work with me: http://www.deeboswellbuck.com
Kitchen Table CEOs: www.kitchentableceos.com
Content Unleashed (use code Dee50 for 50% off): www.kitchentableceos.com/course
Kitchen Table CEOs on Instagram: www.instagram.com/kitchentableceos
Kitchen Table CEOs on Facebook: www.facebook.com/kitchentableceos
Connect with Tracy on LinkedIn: https://www.linkedin.com/in/tracy-smith-0b356512
7 essential pieces of content: https://view.flodesk.com/pages/60ff10bbcabce0865008519c
40+ topic ideas for your next blog, email, or post: https://view.flodesk.com/pages/60ff10bbcabce0865008519c
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
58 bölüm
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