Beyond the Buzzword: The Power of Storytelling

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In this episode, join Harris III and Istoria team members Ben Stewart and Angie Kline as they dive deep into the world of storytelling in business, and how the team applies it to the work they do on a daily basis. The team talks about why storytelling has become a buzzword and whether it's still relevant, as well as the difference between superficial storytelling and authentic brand narratives. You'll hear:

• How Disney uses storytelling to create magical experiences for guests
• Why every interaction, from marketing emails to customer service, tells a story
• How nonprofits can use storytelling effectively without exploiting their causes
• The importance of connecting through stories before focusing on conversions

If you're a marketing professional, business owner, or simply curious about the power of storytelling, this episode offers valuable insights into how stories shape our perceptions, influence behavior, and build lasting connections. Discover why storytelling isn't just a trend, but an essential skill for anyone looking to make an impact in today's business world.