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SB 30 Episode 47: Public relations in a new nonprofit landscape, with Marvin Stockwell
Manage episode 327962215 series 3347370
İçerik StoryBoard 30 tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan StoryBoard 30 veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
“That’s what some nonprofits are facing . . . if your mission and work doesn’t line up with direct service it’s a more challenging fundraising environment. How do we do publicity in this context? We’re in the middle of a paradigm shift. Nonprofits have to think, ‘How is our message relevant in this new context?'”
That’s Marvin Stockwell, director of media relations for St. Jude Children’s Research Hospital, talking to host Mark Fleischer about how nonprofits have had to adjust their messaging – and perhaps their missions – to a constantly-shifting landscape due to the COVID pandemic. It’s a fascinating and important discussion, and different perspective on the current and future environment in the nonprofit world.
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