Episode #28: How to do world building?

Stewart Squared

Welcome to Stewart Squared podcast with the two Stewart Alsops. In this episode, they explore the evolution of technology from the rise of the PC, internet, and mobile phone to the current state of AI, cutting through the hype with firsthand insights from decades of industry experience. They discuss concepts like "reality disturbance," introduced by Jim Ward, and the "third convergence," which ties media, technology, and business evolution together. Along the way, they examine key moments in tech history, from the rise of Amazon to the shift in government spending and its economic impact.

Check out this GPT we trained on the conversation!

Timestamps

00:00 Introduction to the Stewart Squared Podcast

00:52 Understanding Reality Disturbance with Jim Ward

04:05 The Evolution of Lucasfilm and Pixar

09:04 The Rise of Live Streaming: From QuickTime to Twitch

12:05 The TiVo Revolution and Media Investments

18:10 The Advent of Cloud Storage and AWS

22:15 The Early Days of Amazon and Venture Capital Insights

30:17 The Early Days of Amazon and AWS

31:13 Arthur Rock's Investment in Apple

32:36 The Evolution of Apple and Its Funding

33:52 Defining Startups and Reality Distortion

36:12 Historical Political Comparisons

42:09 Government vs. Business Economics

44:50 Military Spending and Defense Contractors

49:38 Economic Policies and Inflation

55:04 The Psychological Impact of Currency Value

56:20 Concluding Thoughts on Reality Disturbances

Key Insights

1. The Evolution of Media and Technology Convergence – The conversation highlights how media and technology have repeatedly reshaped industries, from the rise of the PC and the internet to the emergence of AI. The “third convergence” represents a new phase where media, technology, and business models intertwine, continuing a historical pattern of technological disruption that alters how people interact with content and commerce.
2. The Concept of Reality Disturbance – Jim Ward’s idea of “reality disturbance” is introduced as a way to explain the radical shifts in perception that new technologies bring. Whether it was the rise of the internet, the advent of live streaming with Twitch, or the current boom in AI, each wave of innovation disrupts established norms and forces industries and individuals to adapt to a new reality.
3. The Rise of Amazon and the Role of Venture Capital – The discussion sheds light on how Jeff Bezos built Amazon from an online bookstore into a trillion-dollar company, largely through venture capital backing that enabled rapid expansion beyond what organic growth would have allowed. The role of venture capital in scaling ambitious ideas, even in industries previously seen as uninvestable, is a key takeaway.
4. The Shift in Government Spending and the Role of Deficits – The episode covers how U.S. government spending has changed over time, from heavy military investment during the Cold War to the dominance of social security and Medicare today. The way the U.S. government handles money—operating on cash-based accounting rather than profit-driven principles—has profound implications for debt, inflation, and economic stability.
5. Lessons from Historical Investment in Media Technology – Investment strategies in media and technology have evolved significantly, from early bets on TiVo and QuickTime to modern streaming and gaming platforms. The episode explores how some media investments, like Twitch, have reshaped entire industries, while others failed because they were ahead of their time or unable to scale.
6. The Changing Nature of Startups and Big Tech – The traditional definition of a startup has blurred, with massive companies like Stripe and Meta still being referred to as startups despite their scale. The conversation explores how venture capital has moved beyond just funding technology development and now plays a role in shaping entire industries through aggressive growth strategies.
7. AI as a Transformational Force with Uncertain Outcomes – While AI is widely regarded as the next major technological wave, its impact—whether inflationary or deflationary, disruptive or stabilizing—remains uncertain. The discussion emphasizes that while we can analyze past technological shifts, predicting AI’s long-term economic and societal effects is still speculative, making it one of the most important areas to watch.