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Marketing - Zig When Others Zag
Manage episode 463314426 series 3154733
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In this episode of the Stay Hungry Podcast, Joel and Martha tackle one of the biggest mistakes businesses make in marketing: following the crowd. They explain why blindly jumping on trends can leave you disappointed and why standing out is the real secret to success. By zigging when others zag, you can create campaigns that not only grab attention but also deliver results. With a mix of sharp insights and their usual banter, they highlight how being bold, authentic, and a little bit different can help you cut through the noise in a crowded marketplace.
Key Takeaways:
• Stop Chasing Trends: Jumping on bandwagons rarely leads to meaningful marketing results.
• Originality Matters: Being brave enough to go against the grain sets you apart from competitors.
• Think Long-Term: Trend-based marketing might be fun, but it doesn’t build the trust and loyalty that come with a strong, authentic brand.
• Lead, Don’t Follow: Create campaigns that make people take notice because they’re fresh and unique, not because they’re part of the latest fad.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
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