Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)

Startups For the Rest of Us

In episode 711, join Rob Walling and Ruben Gamez as they answer listener questions. They chat about finding early customers without an audience, how to approach horizontal vs. vertical product spinoffs, and some considerations for No Code development. They also discuss the challenges of serving prosumer SaaS, the importance of understanding customer segments for pricing strategies, and the dual funnel approach for catering to different customer tiers.

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Topics we cover:

• 2:00 – Strategies for finding your first users when you don’t have an audience
• 10:42 – Positioning yourself to compete well against others
• 12:25 – Jumping into SEO before having a product
• 18:42 – Exporting No Code projects
• 24:15 – Choosing between a vertical or horizontal product spinoff
• 33:55 – Building a B2P, “business to prosumer” product
• 42:53 – How to make lower pricing tiers work outside of B2B

Links from the Show:

• MicroConf Connect
• Ruben Gamez (@@earthlingworks) | X
• SignWell
• TinySeed
• Bubble
• MicroConf YouTube channel
• State of Independent SaaS
• Episode 216 | How a Single Founder Launched a 7-Figure SaaS App (with Nate Grahek)
• Sticky
• Castos
• Episode 480 | Stairstepping Your Way to SaaS with Christopher Gimmer

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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