Seth Godin and The Song of Significance

Spotlight On

Today, the Spotlight shines On author, entrepreneur, and teacher Seth Godin.

I recently watched an interview with Seth wherein he was describing a discussion he had with someone asking him for career advice and he remarked, “I was not always Seth Godin”. For some of us, that is hard to believe. While his thinking and teachings have, of course, grown and expanded over the years, it seems like there has always been a Seth Godin and that he’s been Seth Godin that whole time.

I grew up as part of the first generation that had computers in the home, that came into the business world as technology and networks were coming to the fore, and who first did business on the internet. As an early denizen of Silicon Alley in New York City, I remember Seth’s early company Yoyodyne (which sold to Yahoo! 1998) and his writings around permission marketing and communities. All very early, influential internet milestones.

Seth joined us to talk about some of the concepts and themes in his recent book The Song of Significance: A New Manifesto for Teams. It is a book that identifies and offers ways out of the current dead end or cul de sac that is the modern workplace - that names the problems and behaviors that are driving so much angst up and down org charts.

If you have ever felt trapped in a less-than-ideal work environment but could not quite say what it was that was wrong, the book might provide you a sense of recognition and even relief. It will also likely tell you how you contributed to the situation and give you some things to consider so the past is not prologue.

There is much more to the book and Seth’s thinking than we were able to cover in our brief visit but I hope our talk spurs you to dig deeper.

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Dig Deeper

• Visit Seth Godin online at seths.blog
• Learn more about The Song of Significance and other books by Seth Godin at seths.store
• Subscribe to Seth's fantastic podcast and email newsletter
• Follow Seth on Instagram and LinkedIn
• Why Steve Ballmer Failed
• The Psychology of The Trickster
• Stop Stealing Dreams (what is school for?)
• Patti Smith - Just Kids (audiobook)

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