76: Where To Look To Fix Your In-Park Attendance Issues

Sports Marketing Machine Podcast

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The main theme of this conversation is the importance of customer service for current ticket buyers. Jeremy Neisser emphasizes that while marketing directors and ticket sales teams are focused on finding new customers, there needs to be an intentional focus on providing excellent customer service to retain and satisfy current ticket buyers.
Jeremy provides an example of a team that saw a decrease in in-park attendance because their mini-plan and season ticket holders were using their tickets less frequently. Jeremy Neisser suggests that marketing directors should help ticket sales teams increase in-park attendance by improving customer service and communication with ticket plan holders.
Takeaways

• Customer service for current ticket buyers is just as important as finding new customers.
• Improving customer service and communication with ticket plan holders can increase in-park attendance.
• Analyzing data on ticket usage over multiple years can provide insights into customer behavior and help with customer service strategies.
• Marketing directors should focus on helping ticket sales teams increase in-park attendance.

Chapters
00:00 - Introduction
02:05 - Decrease in In-Park Attendance Due to Ticket Usage
03:26 - Marketing Directors' Role in Increasing In-Park Attendance
05:35 - Avoiding the Cycle of Always Going After New Customers
06:03 - Analyzing Ticket Usage Data for Customer Service Strategies
07:18 - Giving Ticket Sales Teams the Opportunity to Increase Renewal Percentage
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