Wim Sweldens: Co-Founder & CMO of Kiswe

Sports Business Conversations

I’ve got bad news for you. Turns out your TV is pretty dumb. Well, not the TV itself, really. But the broadcast that comes into it sure can be. In this age of personalized experiences and customization, a sports broadcast is more or less one size fits all. Here’s the game, there’s the couch, sit down, and watch.

It’s a situation that was just begging for someone to apply a little innovation and creativity. And that someone was Wim Sweldens, the co-founder and CMO of Kiswe.

Sweldens, you see, is the consummate innovator. The former Lucent technologist owns 28 US patents, which is 28 more than most people have, and saw early on how all the bandwidth being created could be filled with more customized viewing experiences. That led to the founding of Kiswe, the company helping sports teams and leagues take control of their streaming rights to offer direct-to-consumer experiences that they own, operate and (more importantly) monetize.

In our conversation, we talk about the a-ha moment that led to the founding of Kiswe, how K-Pop superstars BTS were instrumental to their growth, and how teams like the Utah Jazz and Phoenix Suns are using Kiswe to provide private label streaming services direct to their fans.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.