Simon Cherin-Gordon | Social Content Manager at NBA | Building the NBA's Digital Presence (EP.111)

Sports Business Classroom Audio Experience

Welcome back to another exciting episode of the SBC Audio Experience! This week, Riley Sager sits down with Simon Cherin-Gordon, the NBA’s Manager of Social Content, to explore his journey and the creative strategies behind managing one of the most dynamic social media presences in sports. With a background in fine arts, photography, and writing, he’s brought a fresh perspective to the NBA’s digital strategy. Rising through the Social and Digital Content team, Simon now oversees the league’s nightly social media strategy across platforms like Twitter, Instagram, TikTok, Facebook, YouTube, Snapchat, and BlueSky.
In this episode, Simon shares:

• The pivotal moments from the SBC Immersive Experience that helped transform his career
• Managing social media channels for a global brand and tackling the challenges of keeping content fresh while maintaining consistency
• Tips for aspiring professionals to stand out in the competitive world of content creation.

Get a behind-the-scenes look at how Simon and his team engage millions of fans worldwide, even during the off-season, and what he’s most excited about as he continues to innovate in his role.
Tune in for actionable insights, inspiration, and a deep dive into the art of social media in sports!