What prompted you to do that? Because no one else stepped up to do it… Phil Rose learns more in conversation with Flavilla Fongang

Sparks by Ignium

In this episode Phil Rose talks with Flavilla Fongang. Flavilla is an award-winning serial entrepreneur, an international and multilingual keynote speaker (in English & French), a neuroscience brand expert covering strategy, design, marketing and customer experience. She is also the founder of 3 Colours Rule, an award-winning branding and marketing agency. Above all she’s an enabler who is never afraid to challenge the norms.

(Some of) The main points for listeners:

• Business is about people…

• Branding helps change perceptions

• Enablement is about seeing beyond what you see right now… seeing the diamond in the rock

• Branding and Emotional marketing – and the role fear plays in stopping us stepping up

• If you really put your mind to it you can make it happen

• Why the way you dress says so much about you – creating your own brand

• Why a boiler on your website doesn’t sell what you do… (even if you’re a plumber!)

• The point of marketing is to make selling superfluous (Peter Drucker)

• Being the best version of yourself… looking good, feeling good…

• Selling a vision and purpose not a job

• Why only having 10 business cards in your pocket leads to better networking

• How being the only ‘one’ in the room prompted Flavilla to set up ‘TLA Black Women in Tech’

• The story behind “Voices in the Shadows” and why it’s distributed to schools UK wide

• The power to change perceptions lies within us all

• Coaches help people find their inner diamond and helps them realise they are exceptional

• Above all … Have fun on the journey…

More about Flavilla:

Flavilla is the author of “99 Strategies to get customers”. She is also the founder of Tech London Advocates (TLA) – Black Women in Tech, the 2nd largest organisation of the TLA group. She published in October 2021 “The Voices In The Shadow”. A book that features stories of black women in tech and is distributed to secondary schools for FREE across the UK and Ireland. She hosts her own podcast and describes herself as an enabler and is never afraid to challenge the norms.

Learn More: visit the Ignium https://www.igniumconsult.com

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Listen to the show: https://sparksbyignium.transistor.fm/episodes

More about Flavilla: https://www.flavillafongang.com/

Connect through TLA Black Women In Tech:https://www.linkedin.com/groups/8810321/

Connect with Flavilla on LinkedIn here: https://www.linkedin.com/in/flavillafongang/

Books Referenced in this episode:

No Rules Rules: Netflix and the Culture of Reinvention - https://www.amazon.co.uk/No-Rules-Netflix-Culture-Reinvention/dp/0753553635?ref_=ast_slp_dp

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Keywords in this episode:

| Branding | Flavilla_Fongang | TLA | Emotional_marketing
| Black_women_in_tech | Tech_London_Advocates | Marketing | purpose