The Greatest Showman - Casey Cheshire - Episode # 005

Solo de Facto

In this very special episode of Solo de Facto, Kory is joined by her podcasting mentor as well as working together in marketing.

Today’s episode features Casey Cheshire. Casey is the Founder and CEO of Ringmaster Conversational Marketing, and he’s here today to share his unique tips and tricks on how to attract customers through a great medium: podcasts!

Takeaways

• New clients come from connections. There’s no better way to create those valuable connections than through podcasting.
• Podcasting is a great way to build a rapport with someone. By the end of the episode, you and the guest will know each other much better.
• When you like someone you’ll listen to them, but when you trust someone you’ll do business with them.
• Podcasting as a business sense is a relatively new concept. You don’t need a huge budget to get it started and it’s a great way to reach a whole new audience.
• On a daily basis we are overloaded with ads from all different sources, but nothing beats having a conversation with a potential client and getting to build that relationship.
• You have to be unique if you want to reach a wider audience in today’s day and age, don’t be afraid to go outside the box.

Quote of the show

11:34 “Think about advertisements, we're all, you know, marketing, trying to get people's attention, advertise all the things you're trying to do out there to get people's attention, billboards, all that stuff we've gotten so used to zoning it out that we don't even notice it.

I think there was some stat that showed you encounter 5,000 ads a day, you know, and you don't even realize it. Because we've done them all, but one person saying, Hey, what's your story? Where'd you come from? Right. Priceless.”
Links

• LinkedIn: https://www.linkedin.com/in/caseycheshire/
• Twitter: https://twitter.com/caseychesh?lang=en
• Company Website: https://ringmasterlive.com
• Book: https://www.amazon.com/Marketing-Automation-Unleashed-Strategic-Growth/dp/1599327384

Ways to Tune in:

• Amazon Music - https://music.amazon.com/podcasts/923f06e0-f8e6-4cb3-9472-5b4f460c496b/solo-de-facto
• Apple Podcast - https://podcasts.apple.com/us/podcast/solo-de-facto/id1586010951
• Spotify - ​​https://open.spotify.com/show/6uooFxN96HtKCoFuI3LJ3w?si=ImsDozpARi2_7J4_oWLqDg&dl_branch=1
• Stitcher - https://www.stitcher.com/show/solo-de-facto
• YouTube -