Mastering Your Online Presence - Leanne Gallant - Episode # 018

Solo de Facto

Leanne Gallant, Founder and President of leannegallant.com and letsleveragelocal.com, is a highly skilled marketing strategist. She joins host Kory Underdown to discuss ways to better optimize their business online and on Google. Leanne shares tips to help people find your business easier online and they’ll be more likely to be a customer. Takeaways

• It’s important to set up and optimize your company's Google Business Profile. It’s something we use everyday without even knowing we use it.
• You want to make sure the information about your company is accurate and current because your Google Business Profile is often the first place people find you online. They may never even go to your website.
• Adding in little details can help your SEO and put your business on a higher page in Google search results.
• Your Google Business Profile is like a “welcome mat.” You need to make your business inviting and welcoming to potential customers.
• You (as the owner) should be the one answering questions on your profile. Anyone can answer questions on your Google Business Profile, but it looks more professional to potential clients when it comes from you.
• The biggest mistake that people make with their Google Business Profile is they set it and forget it. You don't want your profile to have no activity and look outdated or abandoned. You don't want people guessing whether or not you're still in business.

Quote of the show:

7:23 “I refer to it as your welcome mat. You want to welcome people and show off what you've got and make things look good. You want to be welcoming to them. You want to have reviews and you want to have questions answered. Random people on the internet can go to your Google business listing and ask questions. So you want to answer those questions and you can still answer the question, point them in the right direction. It's just so important.”

Links

• LinkedIn: https://www.linkedin.com/in/leannegallant/?originalSubdomain=ca
• Website: https://leannegallant.com

Ways to Tune in:

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• Apple Podcast - https://podcasts.apple.com/us/podcast/solo-de-facto/id1586010951
• Spotify - ​​https://open.spotify.com/show/6uooFxN96HtKCoFuI3LJ3w?si=ImsDozpARi2_7J4_oWLqDg&dl_branch=1
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• YouTube - https://youtu.be/HM7hyLy7Ysw