The Secret to Amplifying Your Brand Voice
Manage episode 415587590 series 3509826
Are you struggling to amplify your brand voice and connect with your target audience? Look no further than SocialHP, the pioneering employee advocacy and thought leadership platform that's revolutionizing the way companies approach social media marketing.
In this exclusive interview, co-founder Brad Dickinson reveals the game-changing secrets behind SocialHP's success. Discover how this innovative solution tackles the user retention challenge that plagues traditional employee advocacy programs. With SocialHP, marketing teams can stage and schedule campaigns on behalf of employees, automating the content-sharing process and ensuring consistent, on-brand messaging across all channels.
But that's not all! SocialHP has recently introduced a groundbreaking feature called Executive Comms, designed to amplify thought leadership and boost your company's valuation. Dickinson shares shocking statistics, revealing that a staggering 45% of a company's valuation is driven by the reputation of its executives, and a leader-led social strategy can drive an additional 27% in marketing exposure.
Executive Comms streamlines the approval process for executive content, ensuring compliance and regulatory requirements are met before content is published. But the real game-changer? Marketing teams can monitor and respond to comments on executive posts, perpetuating the conversation and maintaining engagement on behalf of busy executives.
Throughout the interview, Dickinson shares valuable insights and best practices for implementing an effective employee advocacy and thought leadership strategy. From content variety and frequency to engagement tactics, you'll learn how to avoid the dreaded "adjacency issue" and ensure a seamless user experience.
Don't miss this opportunity to unleash the power of employee advocacy and amplify your brand voice like never before. Watch the full interview now and discover how SocialHP can propel your business to new heights!
95 bölüm