#152 - Ruslan Leteyski on Upselling, Cross-Selling And Helping Ecommerce Owners Buy Lambos

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Ruslan Leteyski is a product designer and developer with a passion for ecommerce and tech. He is the founder and CEO of Vanga AI and Checkout X. After building his first website at age 10, Ruslan bootstrapped his software business to over 10 M in revenue and became a millionaire at age 24. Today we will be discussing the impact upselling can have on your business, and how to do it right. All this and much more, up next.

Bullet points

(00:32) Intro

(02:42) The start as an entrepreneur

(04:04) Building the first website at age 10

(05:30) Learning web design and moving to Paris

(06:47) Getting into dropshipping

(07:17) Starting a new business: Checkout X

(08:35) Upselling

(09:56) What to do

(11:27) What not to do

(13:06) The subcategories of upselling

(13:31) Cross-sells

(16:45) Helping ecommerce owners buy Lambos

(18:35) Starting another business: Vanga AI

(21:00) The story behind the name

(22:40) Rapid fire question round

(22:56) If you ever had to start again, how would you make your money?

(23:23) What is the most common or biggest mistake that leaders make?

(23:52) Who is a great leader (alive or dead) and why?

(24:34) How do you hire top talent?

(26:06) How do you identify a good business partner?

(26:43) What is one of your proudest moments?

(27:39) What is one interesting fact about you that not many people would know?

(28:14) What daily routines do you have (morning or evening) that have helped make you successful?

(29:28) What book (or books) changed your mindset or life?

(30:25) What is the most exciting question you spend your time thinking about?

(31:00) The psychology behind upselling

(32:14) What advice would you give your younger self?

(32:42) What was your biggest challenge starting in business and how did you overcome it?

(34:22) What unusual or underrated food or drink should more people try out?

(35:59) What makes you happiest?