Unlocking the Potential of Military Spouse Talent With Laura Yang Renner

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Laura Yang Renner is the Founder of Freedom Makers, a company dedicated to providing small business owners and entrepreneurs with reliable, skilled virtual assistants. She launched Freedom Makers in 2015, recognizing the potential in military spouses seeking meaningful work and small businesses needing adaptable assistants as they scale their operations. Laura is passionate about empowering small-size entrepreneurs to thrive by delegating tasks, streamlining workflows, and enhancing customer outreach, allowing owners to focus on growth. With a background in the United States Air Force and an MBA from the University of Chicago Booth School, she brings a unique perspective to entrepreneurship. Before founding Freedom Makers, Laura launched BuBuBooks, an online bookstore offering bilingual storybooks for multicultural, multilingual children in America.

In this episode…

Finding the right talent to help grow a small business can be challenging, especially when owners aren’t ready to commit to hiring full-time or even part-time employees. For solopreneurs, the struggle often involves balancing business growth while handling day-to-day tasks without the necessary support. This creates a gap in the market for skilled, reliable assistance that’s flexible, trustworthy, and culturally aligned with the needs of US-based small businesses.

Laura Yang Renner created a solution by tapping into the underutilized resources of military spouses. Drawing on her military background, Laura built Freedom Makers to connect talented military spouses with small businesses in need of flexible support. She emphasizes the unique skills military spouses bring — such as adaptability, organization, and trustworthiness — qualities developed through frequent relocations and challenging environments. Her approach is to make virtual assistance accessible, with no minimum hour requirements or contracts, allowing business owners to delegate tasks like administrative support, marketing, and customer service, freeing them to focus on strategic growth.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Laura Yang Renner, Founder of Freedom Makers, about her journey from military service to entrepreneurship. Laura shares how her experience growing up as an Army brat shaped her adaptability and resilience, the advantages of hiring military spouses as virtual assistants, the benefits of flexible work arrangements for solopreneurs, and the impact of the pandemic on the virtual assistant industry.