Reflections on 2022 – from Trussonomics to generative AI and goblin mode

Small Data Forum Podcast

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İçerik Neville Hobson, Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, and Institute for PR) tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Neville Hobson, Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, and Institute for PR) veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

This Is Woman's Work with Nicole Kalil

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How To Pitch Yourself (And Get A Yes) | 300 27:52

7 gün önce27:52

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27:52

We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

2 yıl önce 1:04:19

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86 bölüm

#Business #Bigdata #Information #Mediaanalytics #Newsanalysis #Institute for PR #LexisNexis BIS; co-chair Measurement Commission #Thomas Stoeckle (strategic business development #Politics #News #Neville Hobson

Small Data Forum Podcast

Reflections on 2022 – from Trussonomics to generative AI and goblin mode

Small Data Forum Podcast

published 2 yıl önce

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MP3•Bölüm sayfası

Arşivlenmiş dizi ("Etkin olmayan yayın" status)

When? This feed was archived on July 08, 2018 22:12 (7y ago). Last successful fetch was on November 11, 2024 02:26 (5M ago)

Why? Etkin olmayan yayın status. Sunucularımız bir süredir geçerli bir podcast beslemesi alamadı

86 bölüm

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Small Data Forum Podcast

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Infinity. Perplexity. Resentment. 1:00:49

1 year önce1:00:49

1:00:49

On a chilly 1st December, Sam takes us to the Bermudas (only virtually, sadly) – to the “Jurassic Park of crypto” that Michael Lewis (of Moneyball , The Big Short and so much more fame) describes with trademark virtuosity in his fly-on-the-wall tale of almost-first-trillionaire-cum-felon, Sam Bankman-Fried (“SBF”), of FTX-Alameda infamy . A self-declared Lewis fanboy, Sam introduces Going Infinite , an account of the life and times of SBF, the people in his cash-fueled orbit, and the fraudulent practices of his crypto business ventures which are now likely to have earned him decades in prison . Continue reading: https://www.smalldataforum.com/…

Small Data Forum Podcast

1
Two rants and a wry smile 58:07

2 years önce58:07

58:07

In a distinctly un-Friday 13th Feeling, the @Podnosticators Three gathered for the 78th time to pick through the familiar themes of politics and social media, separately and intermingled. Spoiler alert: this episode may contain rants. The rest is politics Sam started by reviewing the remnants and the impact of the recent U.K. party political conference season. Least said about the Liberal Democrats’ opening event the better – not least because it didn’t touch the sides, of either our or the media’s consciousness. Though as Sam pointed out, several commentators have noted that the LibDems’ decision to try to occupy the centre left when disastrous Jeremy Corbyn was dragging Labour further left has come back to haunt them. With Starmer reclaiming the centre left and the Tories lurching ever further right, there’s clear space – in terms of ideology and electorate – to occupy, and nobody’s making a play for this traditional kingmaker zone of British politics. We then consider the Tories’ week in Manchester. Comic writer Armando Iannucci – creator of the legendary Thick of It and In the Loop – declared satire to be dead, and that he’d have never dreamt of setting a Tory party conference in the very city where a flagship policy designed to benefit that city was axed in a keynote, leader’s speech. But sure enough, Lame Duck PM Sunak cancelled the Birmingham to Manchester link of the £100bn-plus HS2 rail project … from the lectern in Manchester. He came over as the modern day Beeching anti-matter – announcing £30bn on branch lines – but as many had already been budgeted and spent, it all rang a little hollow from the Thin (and Short) Controller. Continue reading -> https://www.smalldataforum.com/…

Small Data Forum Podcast

1
Mirror, mirror, on the wall, who will be the sexiest chatbot of them all? 1:00:02

2 years önce1:00:02

1:00:02

Another month, another deepish dive by the three podnosticators of the SmallDataForum – who Sam describes as “Thomas = the philosopher-academic and historical context-setter; Neville = the champion experimenter and enthusiastic evangelist; and Sam = the dabbler, observer, and sceptic.” This time, we dive into generative (as well as degenerative ) artificial intelligence, large language models (LLMs) and various chat-botty applications, including Neville’s new favourite, Claude , “the most human-like experience”. Turing Test, anyone? Perfectly timed with our latest podcast release, Quadriga University Berlin launched an e-book on AI and PR, edited by friend of the show, Professor Ana Adi . Artificial Intelligence in Public Relations and Communications: Cases, Reflections, and Predictions contains timely, critical, insightful essays from practitioners and academics. This includes a piece by yours truly, informed by decades of stochastic (a posher word for ‘random’) knowledge acquisition. Continue reading ->> https://www.smalldataforum.com…

Small Data Forum Podcast

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The three sceptics of the apocalypse 1:03:00

2 years önce1:03:00

1:03:00

Scepticism, questioning, and an ever-present gnawing uncertainty whether what Them In Power tell us is the case actually is the case – these are three hallmarks of we three Podnosticators at the Small Data Forum. And these three qualities are all present in abundant spades as we enter our fourth, quarter-century of podcasts in fresh-minted episode 76. We gather in what the British press term ‘silly season’ – in Germany Sauregurkenzeit (“sour gherkin time”), Thomas tells us – and in the hours before we gathered, President Putin had cried crocodile tears over the mysterious downing of a private jet carrying disgraced Wagner mercenary leader, Yevgeny Prigozhin; a talented man” who “made serious mistakes” , pace Vlad in full-on Marc Antony mode. And increasingly disgraced former (and future?) President Trump had his mugshot taken (yet another first) at the notorious Fulton County jail, his fourth criminal indictment in a growing litany of disgrace, this one for “just wanting to find 11,780 votes” and gerrymander the 2020 US Election. Silly season indeed. Continue reading -> https://www.smalldataforum.com/…

Small Data Forum Podcast

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SmallDataForum’s Diamond Jubilee 59:48

2 years önce59:48

59:48

After seven years of vigorous podnostication, the SmallDataForum reaches its diamond anniversary. Or semi-sesquicentennial (‘half one hundred and fifty’) as Sam (of course!) informs us. Seventy-five episodes of wondering and pondering about the strange times we live in, with absolutely no end in sight. Our almost hour-long Zoomwag starts with the battle of the micro-messaging platforms: X vs Threads , Twitter vs Meta, Elon vs Mark – the digital cage fight over the monetizable part of the networked world. Tech maven and serial early adopter and experimenter-user Neville explains it all with exemplary breadth and depth. Social anti-social media “Mega instant network” Threads is actually part of Instagram and should thus be called Instagram Threads. Neville highlights benefits – it’s so easy to attract an audience, just follow all your Insta friends – as well as costs: if you decide to uninstall it, it will also uninstall Instagram. We hear about Threads’ instant success, with more than 150m downloads and over 100m active users within days (though the latest news is that half of the early users have since left again ). Continue reading -> https://www.smalldataforum.com/…

Small Data Forum Podcast

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Flushable, unflushable, or lingering round the U-bend? 58:14

2 years önce58:14

58:14

We start episode 74 of the Small Data Forum podcast – or “1 AB” as Thomas christens it; the first after B*ris – in what many are calling “the era past peak podcast”. Things haven’t worked out as well for our medium of choice as Spotify predicted and gambled, and that includes the platform’s not-so-conscious uncoupling from the Sussexes. But we – like the relentless grind of British politics – carry on regardless. Thomas recalls the halcyon days when democracy meant the executive, legislature, and judiciary: three, interlocking, interdependent branches that worked with checks and balances, each branch (or arm) keeping the other in its proper place. In banana republics (like the US and UK), this breaks down when – usually – the army takes over; what was termed Gleichschaltung or a system of coordination or total control in Nazi Germany. There have been more than shades of this under the Johnson and Trump regimes from 2016 onwards. The terrible two Sam surveys the carnage in British politics in the past month. Since we three last met, the House of Commons Privileges Committee has published its findings into the Partygate affair. Getting wind of a pre-publication draft, Johnson clearly saw the writing was on the wall for his political career inside Westminster, pronounced the Committee (and the report) a “witch-hunt”, and resigned as an MP. He’d have been out on his ear when the report was published – recommending a 90-day suspension, triggering a Recall Petition and a by-election in his Uxbridge constituency – so rather than be pushed, he jumped. His pre-publication Trumpian rhetoric added to the severity of the punishment, and yet still Johnson didn’t care. Continue reading -> https://www.smalldataforum.com/…

Small Data Forum Podcast

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We don’t do that here 44:20

2 years önce44:20

44:20

“In framing an ideal we may assume what we wish, but should avoid impossibilities.” This Aristotle quote opens one of my favourite books, Aldous Huxley’s last novel, Island (1962). It also summarises neatly Neville’s, and to a lesser degree, Sam’s, position re the appetite and capacity for, and thus the likelihood of radical change to the British political and electoral system. To be fair, Neville suggested not to focus on politics at all in our latest episode, and instead invest all of our podnosticating attention in the “only big news of the day”, the split of Phil and Holly . In a masterclass of persuasive communication, however, Sam and I manage to talk him round to our planned discussion of the recent local elections in England and all the related fall-out. Both Neville and Sam refer to local political evidence in their respective leafy neighbourhoods in West Berkshire and East Sussex, where Conservative councillors are all but extinct. And yet, as Sam highlights, on the local election evidence, UK-psephologist-in-chief Sir John Curtice doesn’t quite see an outright Labour majority at the next general election. Continue reading -> https://www.smalldataforum.com…

Small Data Forum Podcast

1
Burn, baby, burn 49:20

2 years önce49:20

49:20

Fire and music go well together. Sixties rocker Arthur Brown – a long-time resident of the liberal enclave of Lewes, home of your correspondent, Podnosticator Knowles – made an entire career out of his 1968 cult classic, Fire Indeed, I even played roadie to him and had the honour of putting him out when he caught fire during the first chorus of Fire in a Sussex gig back in 2007, my pimple on the backside of rock ‘n’ roll history. And the first time Arthur had gone up in flames since the 1971 Windsor Jazz Festival. The least successful rockstar of all time, John Otway , was given a 50th birthday present to remember when his fans “rigged” the charts in a totally legal way and bought him a second, top-ten hit in a 5,000-plus gig career, and that catchy ditty Bunsen Burner stormed the charts. Its chorus features the line “Burn, baby, burn”, a lyrical echo through the ages, from The Tramps to (appropriately enough) Ash . And “burn baby burn” is exactly what it appears the planet will be doing – even quicker than the entire combined scientific consensus has unequivocally determined it will do, thanks to our crack-like addiction to fossil fuels – if we don’t shake our very recent, very deep love of generative AI. Sam starts episode 72 of the Small Data Forum podcast with a look at the latest developments in this new technology, whose poster boy is ChatGPT and one of whose early funders was Elon Musk. But more of the Musky one, anon. Continue reading -> https://www.smalldataforum.com…

Small Data Forum Podcast

1
Trolley problems 58:28

2 years önce58:28

58:28

Back in the grey drizzle of a late March Friday morning in the UK, the three Podnosticators of the SmallDataForum convene to take another sideways look at ‘events, dear boy, events’ (something Harold Macmillan apparently never said ). For once, and in spite of recent headline-grabbing incidents, we give relatively short shrift to the unflushable turds of politics on either side of the Atlantic – though Sam briefly reminds us of the two blonde bombshell’s travails – one with the UK parliament’s privileges committee , the other with a Manhattan grand jury . Perhaps by SDF 72, there will have been some flushing. Though we’re not holding our breath. In the meantime, we focus our attention on three themes: The “sic transit gloria – quo vadis” of the Tory party The UK government’s WORLD LEADING AI plans The BBC post causa Gary Lineker Continue reading -> https://www.smalldataforum.com/…

Small Data Forum Podcast

1
Meet the Podnosticators – the Oracle of Riogordo 16:29

2 years önce16:29

16:29

In ancient Greece, people consulted oracles to learn about the future. The best known resided at the Temple of Apollo at Delphi , where the blind priestess Pythia provided prophetic prediction for all in need of direction. Above its entrance, the temple had an inscription: Know thyself. In fact, there appear to have been a total of 147 maxims chiselled into the marble – and they are well worth studying in detail if one wants to fine-tune ones moral compass... The first three are the best-known: in addition to self-knowledge, they appeal to moderation and the avoidance of overly strong beliefs or ideology (one might be tempted to call that humility). It is no surprise that the Sam, as the classicist among the three veterans of the SmallDataForum, came up with our new name, blending the ancient Greek word describing foreknowing – prognosis (with gnosis = knowledge at its heart) with our cherished medium of podcasting. Lo and behold, in an act of neology-meets-etymology, the googlewhacking Podnosticators were born... Continue reading -> https://www.smalldataforum.com/…

Small Data Forum Podcast

1
How should we shape our future digital life? 51:00

2 years önce51:00

51:00

The Small Data Forum podcast was created spontaneously and almost accidentally after your three co-hosts met on a panel at a media industry event in 2016, a few weeks before the EU Referendum. After a lively debate featuring sometimes radically-divergent views to keep our audience entertained well past the scheduled end time, seasoned podcaster Neville Hobson suggested to podcast ingenus Thomas Stoeckle and Sam Knowles that our ramblechats might work rather well in pod land. Who were we to argue? And so it came to pass – with Thomas’ wry titling – that the Small Data Forum came into being, with the inaugural episode dropping on 14 June 2016. Since then, we’ve taken a more-or-less-monthly, sideways look at the uses and abuses of data big and Small in politics, business, and public life. Continue reading -> https://www.smalldataforum.com/…

Small Data Forum Podcast

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Myopic PR industry set to miss yet another boat? 19:36

2 years önce19:36

19:36

With the sun beating down on the Small Data Forum Podnosticators on day three of our podcast recording retreat in Ríogiordo, Andalucía, we turn our attention back to the world of AI and its potential impact on the world of communications. With a new generative engine popping up almost every day – for words, structure, music, images, film, translation; you name it, it’s appearing – we consider the approach taken by the communications industry to this brave new world. Neville kicks us off, citing a recent study from the U.K.’s Public Relations and Communications Association (PRCA) and its global sister, the International Communications Consultancies Organisation (ICCO). The study found that fully 30% of the two bodies’ members had never used ChatGPT or a similar AI chatbot, while 25% claim they never will, to assist them in their work. Neville finds these figures staggering, while for Sam this shows a remarkable lack of curiosity from an industry that could be massively disrupted by AI, as well as hugely enhanced. Continue reading -> https://www.smalldataforum.com/…

Small Data Forum Podcast

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Hasta la vista, Auntie? 16:08

2 years önce16:08

16:08

Fuelled by nothing more than Coke Zero and Fanta Limon, the Small Data Forum Podnosticators pop up for a special, flash, mini, 15-minute micropodcast, recorded during our podcast retreat in Andalucía over the weekend of 10-13 March. Our topic? The titanic struggle emerging on the future of independent, impartial broadcasting manifested in the battle of Gary vs Suella. For a change, Neville blows the starting whistle to get us going, passing the ball to football lovers Thomas and Sam, with a shared passion for Liverpool, Arsenal, Fulham, but probably not Brighton. Continue reading -> https://www.smalldataforum.com/…

Small Data Forum Podcast

1
Of bots, turds and turnips 48:17

2 years önce48:17

48:17

Always with fingers on the pulses of the most relevant breaking news stories, the not yet scurvy-plagued triumvirate of the SmallDataForum briefly contemplates the shortages of fruit and veg on Great British supermarket shelves. And we decide that neither the Marie Antoinette-esque “ let them eat turnips ” intervention of political-turnip-made Secretary of State for Environment, Food and Rural Affairs, Therese-with-accents-aigu-et-grave Coffey – nor the seemingly permanently unflushable turds, former-now-shadow Prime Ministers Johnson and Truss , are topics worth any of our (or our listeners) attention. Sam, of course, wouldn’t know much about those domestic five-a-day-struggles, given his jetting all over EUlandia (Catalonia, Amsterdam etc.), promoting his excellent, not-to-be-missed Using Data Smarter online course, building a “digital ecosystem” – and ZING, just like that, Sam won this episode’s jargon bingo. How he finds the time to read Times columns is beyond me. But read he does, and so we find ourselves discussing David Aaronovitch’s piece Nobody wants what the Tories are selling (if only they were selling fruit & veg). Continue reading: ->> https://www.smalldataforum.com/…

Small Data Forum Podcast

1
Of AI, Tortoises, and online safety 44:09

2 years önce44:09

44:09

The world is split, riven, and – as we so often observe from the three outposts of the Small Data Forum – like never before. Milk or tea in first? Red sauce or brown sauce on a sausage sandwich? And is it still acceptable to say “Happy New Year” after Blue Monday (the third Monday in January and officially the most depressing day of the year, which this year was also your correspondent’s birthday)? We three podders from Plague Island seem to be in the “Aye” camp for the third of these modern dilemmas, particularly as this – episode 65 – is our first digital emission of 2023. The year in which things can only get better , as Thomas notes, doubtless inspired by the work of D:Ream. So Happy New Year, podcats! Continue reading -> https://www.smalldataforum.com/…

Small Data Forum Podcast

5 years önce48:33

48:33

Small Data Forum Podcast

6 years önce49:14

49:14

So this is the episode when the three stooges of the SmallDataForum were meant to reflect wistfully on what was Great Britain exiting Greater Europe. The irony of recording this on April Fool’s Day wasn’t lost on us. Brexit Fool’s day is every day, these days. Our resident classicist Sam even managed to squeeze in Juvenal’s Satire VI, and even though the reference was in regard to another April Fool’s – Facebook regulation, haha – Quis Custodiet Ipsos Custodes might just as well mean “who regulates the regulators?” Ah – wouldn’t that be The Great British Electorate? Well, they have spoken, just over 1,000 days ago. And what they said, means what it means. Fool’s Day and any other day. Continue reading -> https://www.smalldataforum.com/…

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