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İçerik Audrey Joy Kwan | Agency Growth Strategist tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Audrey Joy Kwan | Agency Growth Strategist veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Trust Equity: Why Less Experience is Winning at Higher Prices

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İçerik Audrey Joy Kwan | Agency Growth Strategist tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Audrey Joy Kwan | Agency Growth Strategist veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Trust-equity over track record? It's happening. Here's why...

Did you know that 70% of the decision about your agency is made before you even showcase your results?

Last week, I spoke with an agency owner who lost a pitch to a competitor charging 20% more - despite having less experience and a smaller track record.

His response? "They somehow seemed like the safer choice."

In this episode of the Small But Mighty Agency Podcast, we unpack why great work alone isn't winning business anymore and what's really driving agency selection in today's market.

Whether you've lost opportunities to less experienced agencies charging premium rates or you're the newer agency looking to command premium rates, you'll discover why trust equity matters more than your track record and years in business.

This is a must-listen for any agency navigating today's shifted landscape.

Key takeaways:

  • What's really driving agency selection in 2025 and beyond
  • How trust equity is becoming the great equalizer between established and newer agencies
  • Why the traditional "prove your worth" approach is failing

If you're tired of hearing, "Your work is fantastic, but…," this conversation is for you.

Resources Mentioned:

Connect:

Don’t forget the free Agency Together Newsletter.

Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep119
Podcast Edits by Lindsay Curtis

  continue reading

122 bölüm

Artwork
iconPaylaş
 
Manage episode 462483042 series 2891983
İçerik Audrey Joy Kwan | Agency Growth Strategist tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Audrey Joy Kwan | Agency Growth Strategist veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Trust-equity over track record? It's happening. Here's why...

Did you know that 70% of the decision about your agency is made before you even showcase your results?

Last week, I spoke with an agency owner who lost a pitch to a competitor charging 20% more - despite having less experience and a smaller track record.

His response? "They somehow seemed like the safer choice."

In this episode of the Small But Mighty Agency Podcast, we unpack why great work alone isn't winning business anymore and what's really driving agency selection in today's market.

Whether you've lost opportunities to less experienced agencies charging premium rates or you're the newer agency looking to command premium rates, you'll discover why trust equity matters more than your track record and years in business.

This is a must-listen for any agency navigating today's shifted landscape.

Key takeaways:

  • What's really driving agency selection in 2025 and beyond
  • How trust equity is becoming the great equalizer between established and newer agencies
  • Why the traditional "prove your worth" approach is failing

If you're tired of hearing, "Your work is fantastic, but…," this conversation is for you.

Resources Mentioned:

Connect:

Don’t forget the free Agency Together Newsletter.

Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep119
Podcast Edits by Lindsay Curtis

  continue reading

122 bölüm

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