9. Simplify Your Content Strategy: Step-by-Step Guide to Building a Content Hub

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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This Is Woman's Work with Nicole Kalil

1
How To Pitch Yourself (And Get A Yes) | 300 27:52

10 gün önce27:52

Daha Sonra Çal

Listeler

Beğen

Beğenildi

27:52

We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

1 yıl önce 17:43

MP3•Bölüm sayfası

Imagine walking into a chaotic bookstore where books are strewn everywhere with no clear organization. Frustrating, right? You'd probably leave without finding the book you wanted. Now, picture walking into a cozy, well-organized bookstore where books are neatly categorized by genre and author, making it easy to find what you need and enjoy your visit. This is the experience you want with your content—a feeling of calm and order, not overwhelm.

In today’s episode, I’m sharing on how a content hub serves as your organized bookstore, a centralized location where all your content is stored, organized, and easily accessible. It’s your personal content sanctuary, helping you control the chaos and amplify your marketing efforts.

In this episode, I chat about:

How to simplify your marketing with a content hub
Why you need a content hub
Benefits of using Airtable for your content hub
A step-by-step guide to building your content hub

Grab your FREE Simplified Content Hub:

https://simplifiedmarketingservices.com/the-simplified-content-hub/

Book a one-time marketing strategy with our marketing roadmap:

https://simplifiedmarketingservices.com/marketing-roadmap/

Let’s Connect:

Website: https://simplifiedmarketingservices.com/

LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices

Instagram: http://www.instagram.com/simplifiedmarketingservices

Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!

40 bölüm

#Entrepreneur #Business #Marketing #Bianca Smith #Podcasting Education #Social Media

9. Simplify Your Content Strategy: Step-by-Step Guide to Building a Content Hub

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

In this episode, I chat about:

How to simplify your marketing with a content hub
Why you need a content hub
Benefits of using Airtable for your content hub
A step-by-step guide to building your content hub

Grab your FREE Simplified Content Hub:

https://simplifiedmarketingservices.com/the-simplified-content-hub/

Book a one-time marketing strategy with our marketing roadmap:

https://simplifiedmarketingservices.com/marketing-roadmap/

Let’s Connect:

Website: https://simplifiedmarketingservices.com/

LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices

Instagram: http://www.instagram.com/simplifiedmarketingservices

Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!

40 bölüm

#Entrepreneur #Business #Marketing #Bianca Smith #Podcasting Education #Social Media

همه قسمت ها

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
39. How to Know If Your Marketing Is Actually Working (Without Guessing) 12:10

3 gün önce12:10

12:10

Marketing can feel like shouting into the void—especially when you're doing all the “right” things, but nothing seems to click. If you’ve ever wondered, “Is this even working?” —this episode is for you. In this episode, I chat about: ✨ Why your marketing might not be getting results (even if you're being consistent) ✨ The TAP method: a simple framework to help you test, analyze, and pivot your marketing ✨ Why likes and comments don’t tell the whole story (and what actually matters) ✨ How to stop guessing and start using your data Whether you're an accountant, CPA, or fractional CFO—this episode will help you approach marketing like an experiment (and finally get some answers). Services: Services - Simplified Marketing Services Book a Free Call: Contact - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
38. How to Repurpose Content Without Sounding Repetitive 10:35

10 gün önce10:35

10:35

Marketing can feel like a never-ending to-do list—especially for financial professionals juggling deadlines, client calls, and everything in between. If you've ever second-guessed repeating yourself or felt pressure to constantly create new content, this episode is a must-listen. In this episode, I chat about: Why repeating yourself in your content is actually a smart strategy How repurposing saves time and builds trust How to shift your mindset from “I'm being repetitive” to “I’m being remembered” A simple way to think about content repurposing using your favorite pair of jeans How to turn one piece of long-form content into an entire week of marketing Episode 12: Simplified Marketing | Simplified Marketing Strategies for Financial Professionals Services: Services - Simplified Marketing Services Book a Free Call: Contact - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
37. 3 Marketing Mistakes Financial Pros Keep Making (And How to Fix Them) 27:32

17 gün önce27:32

27:32

Marketing can make or break your business—especially for financial pros who want to grow but feel stuck, unseen, or like they're shouting into the void. If you're relying on cookie-cutter content or getting caught up in engagement pods, this episode is the tough love (with lots of heart!) you didn’t know you needed. In this episode, I chat about: What "ready-made" content is and how it’s hurting your credibility Why blending in with generic templates makes you forgettable The client onboarding process: why good marketing takes time and strategy Why talking to your peers instead of your ideal clients is hurting your visibility The truth about engagement pods and how they confuse the algorithm Tips for building marketing that reflects you—your voice, your values, and your vibe Services: Services - Simplified Marketing Services Book a Free Call: Contact - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
36. Strategic Scrolling vs Mindless Scrolling 17:57

24 gün önce17:57

17:57

Are you mindlessly scrolling your way into burnout? Social media is practically inescapable—and while it can be a powerful tool for connection and business, it can also quietly become a major drain on your time, energy, and mental health. In this episode, I get real about the difference between mindless scrolling and strategic scrolling—and how to reclaim your time without abandoning the platforms that support your business. In this episode, I chat about: ✨ The sneaky way social media keeps you hooked—and how to take back control ✨ The difference between scrolling for business vs. boredom (yes, there’s a BIG one) ✨ What “strategic scrolling” actually looks like—and how I manage multiple accounts ✨ Tips to set healthy boundaries without deleting your favorite apps ✨ How to create a simple daily scroll schedule that works for you, not against you If you’ve ever felt like social media is running your life instead of supporting it, this episode will help you reset, refocus, and scroll with intention. Services: Services - Simplified Marketing Services Book a Free Call: Contact - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
35. How to Never Run Out of Content Ideas 12:14

4 weeks önce12:14

12:14

Feeling stuck when it comes to creating content? You’re not alone. Even as a marketer, I’ve had those days where my brain just says “nope” and creativity runs dry. But here’s the truth: if you’re in the financial industry—whether you're a CPA, accountant, or CFO—you are never actually out of content ideas. You just need to know where to look. In this episode, I chat about: The real reason you're not out of ideas—you’re just mentally drained How to create a simple “content hub” to capture your inspiration Where to find unlimited content ideas in your everyday work Why repurposing your best content is smarter (and no, no one will notice) If content creation feels like a full-time job, this episode will help you simplify, systemize, and stay inspired. Services: Services - Simplified Marketing Services Book a Free Call: Contact - Simplified Marketing Services Resources: The Simplified Content Hub - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
34. Resetting the Way I Show Up on Social Media 17:58

5 weeks önce17:58

17:58

Social media can feel draining—especially when you're caught in a cycle of endless content creation, mindless scrolling, and feeling like you're not seeing results. If you're feeling overwhelmed or exhausted by social media, it's time for a reset. In this episode, I chat about: Why I had to reset my approach to social media in 2025 The biggest mistake business owners make when scrolling social media Why posting every day isn’t the key to success—and what is How to separate personal and business social media use for better balance Why "Lookaloos" (silent leads) matter more than vanity metrics How to make social media feel energizing instead of exhausting Reset Your Marketing: https://simplifiedmarketingservices.com/reset-your-marketing/ Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
33. Fall Back in Love with Your Marketing 13:28

6 weeks önce13:28

13:28

Marketing can often feel like a chore—especially for financial professionals who already have a lot on their plate. If you've been feeling burnt out, overwhelmed, or stuck in a repetitive cycle, this episode is for you. In this episode, I chat about: Why marketing feels redundant and how to break the cycle The surprising stats that show your audience isn’t seeing everything you post Why comparison is killing your joy—and what to do instead How to simplify your strategy so you don’t have to post every day Finding a content format that works for you (yes, even without video) Adding personality and storytelling to make marketing more fun Remembering your "why" to fuel your marketing efforts Reset Your Marketing: https://simplifiedmarketingservices.com/reset-your-marketing/ Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
32. Reset Your Marketing: Email Marketing 17:14

7 weeks önce17:14

17:14

Email marketing remains one of the most powerful ways to connect with your audience, but if your emails aren’t getting engagement, it might be time for a reset. In this episode, I chat about: Why resetting your email marketing is crucial for 2025 Conducting an email marketing audit to boost engagement Optimizing lead magnets for better conversions Updating nurture sequences to align with your audience's needs Cleaning up your email list for better deliverability Evaluating your email provider and exploring better options Small strategies to increase email performance and engagement Resources Mentioned: Freebies: https://simplifiedmarketingservices.com/resources/ Reset Your Marketing Program: https://simplifiedmarketingservices.com/reset-your-marketing/ Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
31. Reset Your Marketing: Social Media 18:56

8 weeks önce18:56

18:56

Social media can feel overwhelming with countless platforms, trends, and opinions, but in this episode, I simplify the process by helping you reset your social media presence. Learn how to conduct a social media audit, analyze your analytics, and make strategic adjustments that work for your financial business. In this episode, I chat about: Resetting Your Social Media Presence Conducting a Social Media Audit Analyzing Your Analytics for Better Engagement Strategic Adjustments for Instagram and LinkedIn Building a Simplified Social Media Plan Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
30. Reset Your Marketing: Strategy 15:22

9 weeks önce15:22

15:22

Marketing shouldn’t feel overwhelming or like a never-ending cycle of stress—especially if you’re already balancing the demands of your financial business. In this episode, I’m kicking off the Reset Your Marketing series to help you refine your strategy, align it with your business goals, and create a plan that works for you in 2025. In this episode, I chat about: Why You Need a Marketing Strategy How to Audit Your Current Strategy Building a Strategy That Works Analyzing and Adjusting Your Strategy Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
29. From Chaos to Clarity: Organizing Your Content 12:53

10 weeks önce12:53

12:53

Marketing shouldn’t feel like a never-ending game of catch-up—especially if you’re already overwhelmed with client work. In this episode, I’m breaking down a simple system that will help you stay organized, repurpose content effectively, and get more consistent with your marketing—without the stress. In this episode, I chat about: The Content Hub Method: A simple system to organize all your marketing content in one place. Why Marketing Feels Overwhelming: And how to shift from chaos to clarity. How to Repurpose Content Like a Pro: Stop starting from scratch—turn one post into multiple pieces of content. Tools to Keep You Organized: My favorite platform for managing content (spoiler: I’m obsessed with Airtable!). The Secret to Marketing Consistency: How to create a plan that actually works, even when you’re busy. Resources: Free Airtable Content Hub Template Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
28. My Word of the Year: Reset 13:27

11 weeks önce13:27

13:27

After a busy year, it’s time to step back, reflect, and hit the reset button. This episode is all about embracing a fresh start and setting yourself up for success in 2025. If you've been feeling overwhelmed or stretched thin, this conversation will help you simplify, refocus, and move forward with clarity. Resetting doesn’t mean starting over—it means refining what’s working, letting go of what’s not, and making space for something even better. In this episode, I’ll share how I’m approaching my own reset in both business and life and offer some insights to help you do the same. In this episode, I chat about: Mindset Reset: How to shift away from always being “on” and focus on intentional growth. Strategy Reset: Why 2025 is the year of quality over quantity when it comes to content. Operations Reset: Simple ways to streamline systems, automate tasks, and make marketing easier. Creative Reset: The power of fresh storytelling and experimenting with new content formats. Relationship Reset: Finding balance in business and personal life as priorities evolve. Resources: The Storytelling Guide Reels Simplified Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
27. Social Media Changes You Need to Know: January 2025 Updates 15:03

12 weeks önce15:03

15:03

After over a month away I’m finally back and so excited to catch up with you all. This episode is jam-packed with all the latest social media updates for January 2025. From Instagram’s new grid format to Threads’ scheduling capabilities, every platform is shaking things up—and I’m here to simplify it for you. If keeping up with these changes feels overwhelming, don’t worry—I’ve got you covered. In this episode, I break down the highlights, share actionable insights, and offer tips to help you embrace the ever-changing world of social media. In this episode, I chat about: Facebook Updates: Meta’s Breakthrough Bonuses program for creators and changes to its content moderation approach. Instagram Updates: Ranking tips, the new grid format, and why creativity and connection are key for 2025. Threads: Native scheduling on Threads, and post analytics. LinkedIn Updates: Multiple cover photos for premium users, creative trends for 2025, and why video is taking center stage. Why video is the common thread across almost every platform—and how to start experimenting with it this year. Tips for staying ahead without stressing, and how my team can take this off your plate entirely. Resources: Metricool Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
26. How to Prep Your Marketing for Tax Season 15:58

20 weeks önce15:58

15:58

This week, I’m wrapping up the year with tips to help tax professionals prepare their marketing for tax season. Tax season can be overwhelming, and marketing often gets pushed to the back burner. But taking a break can lead to disengaged audiences and a tougher time rebuilding momentum later. This episode is all about how to stay consistent—even when you’re busy—by planning ahead. In this episode, I chat about: Why consistency in marketing matters during tax season The ripple effect of pausing your marketing efforts 4 practical steps to prepare your marketing now: Batching your content Repurposing high-performing materials Automating processes to save time Outsourcing tasks to stay focused on clients How to scale back without disappearing completely Resources: Metricool Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

1
25. How to Prioritize Activities and Increase Focus with Diana Alt 34:03

21 weeks önce34:03

34:03

Focus and prioritization are essential skills for professionals and business owners who juggle multiple responsibilities. Identifying what’s truly important and dedicating time to it can be transformative for productivity and well-being. In this episode, I chat with Diana Alt, an executive coach and career growth strategist, about how to prioritize activities and increase focus in both life and business. In this episode we chat about: Diana’s Journey from Technology to Executive Coaching The Concept of Glass Balls vs. Rubber Balls How to Prioritize What Matters Most Productivity Hacks for Busy Professionals Leveraging Clifton Strengths in Business and Marketing Aligning Your Strengths with Your Team and Goals About the Guest: Diana Alt is a no-BS executive coach and career growth strategist who helps you become the boss of your career or business. She helps people align their lives and their work in a way that feels good—not like a long, slow march to oblivion. Connect with Diana below: Instagram LinkedIn Website YouTube…

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How To Pitch Yourself (And Get A Yes) | 300 27:52

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9. Simplify Your Content Strategy: Step-by-Step Guide to Building a Content Hub

9. Simplify Your Content Strategy: Step-by-Step Guide to Building a Content Hub

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همه قسمت ها

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37. 3 Marketing Mistakes Financial Pros Keep Making (And How to Fix Them) 27:32

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35. How to Never Run Out of Content Ideas 12:14

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Simplified Marketing | Simplified Marketing Strategies for Financial Professionals « » 9. Simplify Your Content Strategy: Step-by-Step Guide to Building a Content Hub

9. Simplify Your Content Strategy: Step-by-Step Guide to Building a Content Hub

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Hızlı referans rehberi

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals « »
9. Simplify Your Content Strategy: Step-by-Step Guide to Building a Content Hub