Principles for Effective and Simple Communication - Ben Guttmann

SIMPLE brand With Matt Lyles

In this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann.

Ben’s a marketing and communications expert who’s on a mission to train leaders in effective connection through simplified messaging. Ben’s the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear Messages Win - and How to Design Them.

Here’s what we discuss:

• Why simplified messaging is necessary
• Why your messages aren’t breaking through the noise
• The different roles of communication “senders” and “receivers”
• How empathy should be used in communications
• The distinction between “complex” and “complicated” communications
• Five design principles to use when crafting a message
• How to avoid Frankenstein messaging
• The value of constraints in creating your message

RESOURCES FROM THIS EPISODE:

• Ben's website
• Ben's book - Simply Put: Why Clear Messages Win and How to Design Them
• Ben's 1,000 Words Checker
• Ben on LinkedIn