Scaling SECRETS from a Small Business to $500 Million | Melanie Dulbecco

Show Your Value with Lee Benson

In this episode of Show Your Value, I sit down with Melanie Dulbecco, the exceptional CEO of Torani. Melanie’s journey is nothing short of inspiring—she’s transformed a small, family-owned business into a global leader in café flavors, achieving $500 million in sales and expanding to over 50 countries. Her insights into leadership, team culture, and building a company that thrives while staying true to its values are lessons for every entrepreneur.
Key Takeaways:
- Unleashing Potential: Melanie shares how businesses can tap into hidden opportunities by aligning teams with a shared purpose.
- Scaling Culture: She discusses the importance of preserving core values while scaling a team to hundreds of members.
- Transparency Works: We explore the power of sharing financials and teaching financial literacy across all levels of a company.
- Go Slow to Go Fast: Melanie’s approach to deliberate, thoughtful decision-making has fueled Torani’s hyper-growth.
- Shared Success: We dive into how Torani’s Employee Stock Ownership Plan (ESOP) is creating wealth and opportunities for every team member.
A Bit About Melanie Dulbecco:
Melanie has led Torani as its first outside CEO for over 20 years, driving an incredible 25% year-over-year revenue growth. Her leadership blends small company agility with big company methodologies to innovate and expand globally. Passionate about strategic visioning, Melanie focuses on creating a business with a strong culture, meaningful partnerships, and “wow” products. Under her guidance, Torani is more than just a company—it’s a place where team members, customers, and partners thrive together.

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