The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
İçerik Bryce Whitwam and Ali Kazmi tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Bryce Whitwam and Ali Kazmi veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms benzeri
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
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Player FM - Podcast Uygulaması
Player FM uygulamasıyla çevrimdışı Player FM !
Player FM uygulamasıyla çevrimdışı Player FM !
))
(ENCORE PERFORMANCE): Evolving From KOLs to Chinese Influencer Groups: Julien Lapka
Manage episode 352717239 series 3003211
İçerik Bryce Whitwam and Ali Kazmi tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Bryce Whitwam and Ali Kazmi veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Encore Performance: (Recorded, Feb 8, 2022) - Our #1 most downloaded episode from Season 1!
What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.
1. Why open a speakeasy, and what's behind the name Revolving Door?
2. How e-commerce has dramatically how you uncover insights
3. Trends in Shanghai should not represent China trends.
4. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat."
5. The rise and popularity of Dystopia
6. Insights Mining in 2022: Home Visits Still Work the Best
7. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product
8. Data Looks at Past-Behavior - It doesn't predict the future
9. Do Chinese brands have the upper hand? In which categories?
10. Julien's favorite innovative Chinese brand: HeyTea
11. Building brands that will last needs more than KOLs but influencer groups
12. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever
Julien's Links:
1. Julien on LinkedIn: https://www.linkedin.com/in/julienlapka/
2. Inner Chapter Website: http://innerchapter.co/
3. The Revolving Door: https://www.thatsmags.com/shanghai/directory/1799099/revolving-door
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.
1. Why open a speakeasy, and what's behind the name Revolving Door?
2. How e-commerce has dramatically how you uncover insights
3. Trends in Shanghai should not represent China trends.
4. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat."
5. The rise and popularity of Dystopia
6. Insights Mining in 2022: Home Visits Still Work the Best
7. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product
8. Data Looks at Past-Behavior - It doesn't predict the future
9. Do Chinese brands have the upper hand? In which categories?
10. Julien's favorite innovative Chinese brand: HeyTea
11. Building brands that will last needs more than KOLs but influencer groups
12. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever
Julien's Links:
1. Julien on LinkedIn: https://www.linkedin.com/in/julienlapka/
2. Inner Chapter Website: http://innerchapter.co/
3. The Revolving Door: https://www.thatsmags.com/shanghai/directory/1799099/revolving-door
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
57 bölüm
(ENCORE PERFORMANCE): Evolving From KOLs to Chinese Influencer Groups: Julien Lapka
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Paylaş
Manage episode 352717239 series 3003211
İçerik Bryce Whitwam and Ali Kazmi tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Bryce Whitwam and Ali Kazmi veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Encore Performance: (Recorded, Feb 8, 2022) - Our #1 most downloaded episode from Season 1!
What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.
1. Why open a speakeasy, and what's behind the name Revolving Door?
2. How e-commerce has dramatically how you uncover insights
3. Trends in Shanghai should not represent China trends.
4. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat."
5. The rise and popularity of Dystopia
6. Insights Mining in 2022: Home Visits Still Work the Best
7. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product
8. Data Looks at Past-Behavior - It doesn't predict the future
9. Do Chinese brands have the upper hand? In which categories?
10. Julien's favorite innovative Chinese brand: HeyTea
11. Building brands that will last needs more than KOLs but influencer groups
12. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever
Julien's Links:
1. Julien on LinkedIn: https://www.linkedin.com/in/julienlapka/
2. Inner Chapter Website: http://innerchapter.co/
3. The Revolving Door: https://www.thatsmags.com/shanghai/directory/1799099/revolving-door
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.
1. Why open a speakeasy, and what's behind the name Revolving Door?
2. How e-commerce has dramatically how you uncover insights
3. Trends in Shanghai should not represent China trends.
4. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat."
5. The rise and popularity of Dystopia
6. Insights Mining in 2022: Home Visits Still Work the Best
7. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product
8. Data Looks at Past-Behavior - It doesn't predict the future
9. Do Chinese brands have the upper hand? In which categories?
10. Julien's favorite innovative Chinese brand: HeyTea
11. Building brands that will last needs more than KOLs but influencer groups
12. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever
Julien's Links:
1. Julien on LinkedIn: https://www.linkedin.com/in/julienlapka/
2. Inner Chapter Website: http://innerchapter.co/
3. The Revolving Door: https://www.thatsmags.com/shanghai/directory/1799099/revolving-door
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
57 bölüm
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Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms benzeri
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
Player FM - Podcast Uygulaması
Player FM uygulamasıyla çevrimdışı Player FM !
Player FM uygulamasıyla çevrimdışı Player FM !
