BRANDING FANS….it's time for the brainstorming game the professional sports world isn't ready for. Witness history in the making as two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard. The clock is ticking, the pressure is on, and only one question remains: Can They Brand That? So get on your feet as they think on theirs, and let's hear it for the home team: Semiserious founders, Allie LeFevere and Lyndsay Rush