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İçerik Tina Wells tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Tina Wells veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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How To Turn Your Expertise Into A Life-Changing Product Line with Shani Darden, Founder of Shani Darden Skin Care

26:33
 
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Manage episode 456348751 series 3610479
İçerik Tina Wells tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Tina Wells veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Today, I'm joined by Hollywood's go-to esthetician, Shani Darden! Shani is a walking result of her incredible products, like her fan-favorite Retinol Reform serum, which quickly grew a large online following and is now featured on Sephora's shelves. In this episode, Shani reveals the process of transforming her service-based business into a powerhouse skincare brand fueled by her inspiring passion, dedication, and the strategic use of social media.

Shani shares her top tips on listening to clients to develop specialized solutions, creating packaging that reflects your brand identity, and leveraging your online presence to scale your business. Running both her Beverly Hills flagship studio and her product line, Shani also gives you a peek into how she balances facials, product development, and family time.

IN THIS EPISODE:

- (3:24) Shani’s initial obsession with skincare and how she translated her passion into a business

- (8:01) Why it’s important to have real experts behind skin-care brands

- (8:54) How Shani developed her products to be mass-produced

- (11:36) Tips for preparing your products for major retailers and knowing when to expand

- (15:28) Advice for creating packaging that stands out on the shelves and maintains your brand identity

- (18:55) Strategies for starting a product line as a service-based business

- (22:32) Ways to optimize social media and press when scaling

CONNECT WITH SHANI

Follow Shani on Instagram

Follow Shani on TikTok

Learn more on Shani’s website

CONNECT WITH TINA

Follow me on Instagram

Learn more on my website

Listen to more Shelf Help

Mentioned in this episode:

Get unstuck in your business and join my Founders Circle Membership!

Founders Circle

Launch your product strategically and responsibly with guided expertise from Wellspring Studio!

Wellspring Studio

  continue reading

9 bölüm

Artwork
iconPaylaş
 
Manage episode 456348751 series 3610479
İçerik Tina Wells tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Tina Wells veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Today, I'm joined by Hollywood's go-to esthetician, Shani Darden! Shani is a walking result of her incredible products, like her fan-favorite Retinol Reform serum, which quickly grew a large online following and is now featured on Sephora's shelves. In this episode, Shani reveals the process of transforming her service-based business into a powerhouse skincare brand fueled by her inspiring passion, dedication, and the strategic use of social media.

Shani shares her top tips on listening to clients to develop specialized solutions, creating packaging that reflects your brand identity, and leveraging your online presence to scale your business. Running both her Beverly Hills flagship studio and her product line, Shani also gives you a peek into how she balances facials, product development, and family time.

IN THIS EPISODE:

- (3:24) Shani’s initial obsession with skincare and how she translated her passion into a business

- (8:01) Why it’s important to have real experts behind skin-care brands

- (8:54) How Shani developed her products to be mass-produced

- (11:36) Tips for preparing your products for major retailers and knowing when to expand

- (15:28) Advice for creating packaging that stands out on the shelves and maintains your brand identity

- (18:55) Strategies for starting a product line as a service-based business

- (22:32) Ways to optimize social media and press when scaling

CONNECT WITH SHANI

Follow Shani on Instagram

Follow Shani on TikTok

Learn more on Shani’s website

CONNECT WITH TINA

Follow me on Instagram

Learn more on my website

Listen to more Shelf Help

Mentioned in this episode:

Get unstuck in your business and join my Founders Circle Membership!

Founders Circle

Launch your product strategically and responsibly with guided expertise from Wellspring Studio!

Wellspring Studio

  continue reading

9 bölüm

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