Rock Your Doula Biz and Redefining Doula Success with Randy Patterson, The Rock n Roll Doula

The Doula Darcy Podcast

In this special and lively episode of the Doula Darcy podcast, episode #13, host Darcy introduces Randy Patterson, known as the 'Rock and Roll Doula', founder of ProDoula and author of the book "The Matriarch Rules". Randy Patterson is unrelenting and unapologetic and she shares her battle cry: Own your power and charge your worth, doulas! In this electrifying episode, she shares how to see your own strength and why owning your power is non-negotiable.

Tune in for an empowering mix of passion and practicality as Randy Patterson unpacks how she built an multi-million dollar doula empire by consulting over 1,800 birth businesses and serving from the heart.

Relatable, soft, yet oh-so-unshakeable— Randy Patterson is a force of nature and this episode is a must-listen!

The conversation evolves into an in-depth discussion about the evolution of the doula industry and the ways that Randy has played a big part in that in creating ProDoula. They also discuss combating misconceptions about the "ideal doula" and establishing successful doula businesses. Randy shares her journey from humble beginnings to revolutionary work with ProDoula, dispelling the myth that doulas can't thrive financially. Through authentic storytelling, advice on business strategies, and reflections on their shared passion, this episode offers valuable insights for both new and seasoned doulas aiming to make a significant impact in their communities.

Since 2009, Randy has consulted for more than 1,800 businesses and entrepreneurs seeking success. When asked, Randy says her greatest strength is enabling others to see theirs.

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00:00 Introduction and Special Guest Announcement 00:18 The Hilarious Social Media Mix-Up 02:04 Randy Patterson's Journey and Impact 02:52 Breaking Stereotypes in the Doula Industry 04:16 The BuzzFeed Article and Its Aftermath 06:08 Empowering Doulas to Succeed 10:04 The Birth of ProDoula 14:28 ProDoula's Unique Training Approach 16:50 Overcoming Challenges and Building a Business 29:26 Advice for Aspiring Doulas 30:42 Investing in a Doula Business 31:37 Finding the Right Agency 35:51 Balancing Work and Family 47:18 The Importance of a Strong Online Presence 53:14 ProDoula's Cyber Monday Offer