Dale Backus on lessons learned building SmallHD to a market leader, selling and starting again.

The Design Journeys Podcast

Episode 13 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday!

In this episode of the Design Journeys podcast, host Chris Whyte interviews Dale Backus, founder and CEO of Ohsnap, a company known for its innovative phone grip.

Dale shares his journey from a marketing background to product design, detailing his experiences with Small HD, the challenges of transitioning from an agency to a product business, and the lessons learned from selling Small HD.

He discusses the launch of Ohsnap, the importance of retail expansion, and the critical areas of product, marketing, and operations for business success.

Dale emphasizes the significance of curiosity and competence in potential employees and offers insights into navigating the complexities of entrepreneurship.

Takeaways

• Dale Backus founded Ohsnap, known for its innovative phone grip.
• Transitioning from marketing to product design can be challenging but rewarding.
• Small HD's journey involved overcoming numerous challenges and learning curves.
• Retail expansion requires careful planning and execution.
• Curiosity and competence are essential traits for success in any role.
• Building a strong brand is crucial in a competitive market.
• The importance of product quality cannot be overstated.
• Navigating the sale of a business can be complex and requires negotiation skills.
• Understanding the market timing can significantly impact business success.
• Continuous innovation is key to staying relevant in the industry.

Connect with Dale Backus on LinkedIn: https://www.linkedin.com/in/dalebackus/

Connect with Chris Whyte on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/mrchriswhyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about Kodu Recruitment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://teamkodu.com/⁠