The Winning Marketing Formula in iGaming is Blending Brand-Building and Performance Tactics

15 Minute Mastery

How can you strike the right balance between brand and performance marketing in your iGaming business? The key lies in understanding your market, your players, and your long-term goals.

Eitan Gorodetsky emphasizes that in today's complex iGaming landscape, a blend of brand-building and performance tactics is essential. While big players leverage their massive budgets for market dominance, smaller operators must focus on cultivating trust and brand recognition to stand out. Eitan advises against simply chasing short-term performance metrics, urging marketers to take a more holistic, strategic approach.

By aligning your brand, product, and player preferences, you can create a winning formula that reduces acquisition costs and drives sustainable growth. Prioritize empathy, clear goal-setting, and people development to build a high-performing marketing team capable of delivering personalized, impactful campaigns. With Eitan's insights, you can navigate the competitive iGaming arena and emerge as an industry leader.

0:00 Strategic Brand Building in iGaming

1:31 The Complexity of iGaming Marketing

4:29 Convincing Stakeholders for Brand Building

6:20 Structuring Marketing Teams for Long-Term Success

10:29 Managing International Markets

14:19 Key Capabilities for Marketing Leaders

18:47 Empathy and Leadership in Marketing

20:09 Conclusion and Final Thoughts

Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.