The Core Principles of iGaming Marketing

15 Minute Mastery

Have You Maximised the Power of Fundamentals in Your iGaming Marketing?

It's easy to get caught up in the latest trends and tactics, but as marketing expert Marija Hammon emphasises, the core principles should never be overlooked. Whether you're a game provider or an operator, building a strong brand identity and delivering impactful campaigns starts with a solid foundation.

Her insights reveal the importance of selectivity and focus - zoning in on a few high-potential games or campaigns and pouring your energy into making them a resounding success. Rooting everything in a clear, attention-grabbing message is key, as is understanding the distinct needs of your B2B and B2C audiences.

By prioritising the fundamentals of iGaming marketing, you can cut through the noise and truly connect with your players and partners. Don't let trends distract you from the tried-and-true strategies that will drive lasting differentiation and growth. Revisit the basics, and watch your marketing efforts soar.

0:00 B2B Marketing Evolution in iGaming

2:52 Brand Identity and Its Importance

4:46 B2B Marketing Strategies

7:05 B2C Marketing and Its Impact

8:05 Intersection of B2B and B2C Marketing

10:52 Overcoming Marketing Challenges

14:15 Framework for Marketing Success

14:51 Final Thoughts and Bonus Tips

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Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.