The Vegas Voice: Dan Roberts Talks Entertainment, Senior Living, and Las Vegas Growth

Eye on Las Vegas

In this episode of Eye on Las Vegas, Barry Shore welcomes Dan Roberts, a longtime Las Vegas resident and the founder of Vegas Voice, a magazine catering to seasoned citizens (55 and older). They discuss the vibrant senior community in Las Vegas and how Vegas Voice provides entertainment that resonates with older generations. Key points of the episode include:

• Las Vegas as a global sensation: Over 41 million visitors come to Las Vegas annually, drawn by its unique atmosphere of freedom and entertainment.
• Introduction of Dan Roberts: Dan has been working with the senior community in Las Vegas for over two decades through Vegas Voice, a magazine dedicated to serving seasoned citizens.
• Entertainment for seniors: Vegas Voice offers entertainment, including shows featuring singers, comedians, and dancers who cater to the older generation and avoid trends like hip-hop.
• The lasting impact of legends: Dan highlights an upcoming performance by Rich Little, a legendary comedian still entertaining audiences well into his late 80s.
• Community engagement: The magazine provides entertainment and shares stories and resources that resonate with the senior population.
• New Year's Eve celebration: Dan shares how Vegas Voice organizes events like a “New York New Year’s Eve” that allows seniors to celebrate early and comfortably.
• Distribution reach: Vegas Voice reaches around 100,000 readers monthly, distributing 40,000 copies, over half of which are direct-mailed to qualified senior communities.
• Growth of Las Vegas: Dan discusses the expansion of Las Vegas and its surrounding areas, emphasizing how the city offers its senior residents a high quality of life.