How do you define a Customer?

Journey to Success: CX Conversations

1 2 How do you define a Customer?

In this episode....

CUSTOMER

'You keep using that word, I do not think it means what you think it means....' (Thanks Inigo Montoya)

In this episode of Journey to Success: CX Conversations, we dive deep into the nuanced definitions of a "customer." We explore the common yet simplistic understanding of a customer as merely someone who purchases goods or services. Our discussion broadens to include internal customers, emphasizing the importance of recognizing peers, employees, and even leadership as customers who receive value from our work. We also discuss the distinctions between terms like customer, client, and consumer, noting that while they are often used interchangeably, they can have specific connotations depending on the context and industry.

We highlight the significance of mindset in customer experience, particularly in recognizing that everyone we provide a service to is a customer, whether internal or external. This broader understanding impacts how organizations approach customer experience, with smaller businesses often placing more value on each customer due to their scale, while larger corporations might overlook this due to the sheer volume of their customer base. We encourage listeners to rethink their definitions and approach to customer relationships, advocating for a more inclusive and holistic view that enhances collaboration, teamwork, and overall customer satisfaction.

Whether you're just starting your career or a seasoned professional aiming to stay ahead of industry trends, Journey to Success: CX Conversations is your essential resource for everything related to Customer Experience (CX) and Customer Success (CS). Designed for individuals at every stage of their professional journey, our podcast provides a wealth of information and guidance to help you navigate the complexities of the customer-centric business world.

Raymie Corpuel

With 20+ years of diverse experience, Raymie is a recognized leader in Enablement, Customer Success, and Customer Experience. Known for her dedication to improving the customer journey, she's been pivotal in creating customer-focused cultures across different organizations.

Sue Yendell

Sue has over 25 years of professional experience, ranging from database administration to chief of staff roles, with a strong focus on Leadership, Enablement, and Service. Sue decided to become a trained executive coach and give that same gift to others, earning certification through Coach Training EDU, and is nearly ready to submit for International Coaching Federation certification.