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13 - Metaphors, Humor, and Emotion: The Winning Formula for Marketing Success with Brain Glue's James I. Bond
Manage episode 438018008 series 3568112
İçerik Ken Sanginario tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Ken Sanginario veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In this episode of the Value Growth Podcast, your host, Ken Sanginario, interviews James I. Bond. As explored in James's book, the discussion centers on emotional selling versus logical selling.
James shares insights on the importance of emotional triggers in marketing, recounting his journey and experiences that led to the book's creation. He emphasizes the effectiveness of metaphors, catchy names, and emotional connections in driving sales. James provides valuable examples and strategies for leveraging emotional selling to achieve significant business growth.
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