How to Confidently Market Your Brand with Bec Chappell

Unleashing Brilliance

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Being the world's best kept secret serves absolutely no one. There are so many business owners out there who are amazing at what they do; they’ve built their expertise after years and years of doing their work and have now become masters.

Yet so many are at risk of being - and staying - invisible. If you can relate to this, today’s episode is for you. I’m sitting down with marketing expert Bec Chappell to talk about showing up even when we’re scared and marketing businesses with confidence.

Bec has called a branding gatekeeper, and is oddly data-focused for a marketeer. She herself has transitioned from working in corporate organisations to building her own very successful agency, where she also had to learn to quit being the world's best kept secret in her field.

She talks about how owning her spotlight has helped her build the business of her dreams, and shares tips on how you can do the same.

Overcoming Fear and Imposter Syndrome

Fear is often the dominant factor that keeps us from positioning ourselves in the market. Bec talks about how a common theme for her clients is that they’re just too nervous to do it. However, we don’t build confidence by holding ourselves back. It comes the same way we create anything in our lives - by doing. We talk about the importance of stepping out and doing what scares us in order to grow our self-belief.

For Bec, her particular fear was in saying no to people. But we know that every single time we say yes to something, we’re saying no to something else. She takes us through the reason she cut $20K from her revenue by saying no, and how this supported her to step into her power and honour her expertise.

The Power of Consistency and Discipline

We often put ourselves out there into the world - creating valuable content, sharing our ideas - only to receive what we think is radio silence. So how do we persevere and develop consistency when we don’t immediately see our desired results? Stats show that when people start something new, they do it seven times - and then give up! We also see business owners not hitting $20K months in the timeframe they want, and feeling like they’re not good enough.

Bec warns us against falling prey to negative bias, and takes us through her own journey of starting her podcast. We hear about how she pushed through and remained consistent despite receiving a disheartening number of listens at the start. We also talk about discipline and how it’s crucial in seeing results and getting wins.

Work Your Content Creation Muscle

We’ve all heard the advice that we need to be posting on social media constantly to make ourselves visible. However, if you haven’t put in the ground work to build that content creation muscle, it can feel impossible. Bec suggests that we first need to understand who and where our customer is and what message they need to hear. Then once you’re clear on that, start small. A single post a week is better than nothing.

When it comes to sharing your ideas online, I always tell people to get bored of their own messaging. Why? Because it’s likely that not as many people have heard your podcast episodes, seen your videos or clicked on your posts as you might think. Therefore, repeat your messaging. Find interesting ways to say the same things over and over.

The reality is, we’re in content overload at the moment. And with ChatGPT coming into play, it seems people are just constantly pumping out content. So how do we break through the noise? Bec is a big believer in creating content that comes from you, written by you. While utilising AI is smart, it should only be a tool to assist you in sharing your true, authentic self. And that is your point of difference.

Showing up in full in the world can be scary, and requires vulnerability. However, your business should be treated like a business, which requires you to show up to serve your clients.

So, put Bec’s valuable tips into action and build that self-worth, consistency and discipline you need to create the business of your dreams!

LINKS:

Connect with Bec:

Instagram: @bec_chappell

Website: https://becchappell.com.au/

Podcast: Marketing Espresso

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